The British Retail Consortium (BRC) recently predicted a “challenging” 2024 for retailers, following a lacklustre Christmas period, the possibility of higher business rates being introduced, and potential disruptions to shipments via the Red Sea. With the prediction that “cautious consumers are battening down the hatches” (Paul Martin, UK head of retail at KPMG), spending across […]

As the year at the bottom right of my screen changes and I have to think twice every time I write down a date, tradition dictates it’s time to reflect on the year gone by. While my digital strategy role at Elixirr Digital has me engaging with clients across the full scope of digital marketing, […]

Marketing has seen a fair few widespread industry changes over the last decade: Mobile-first indexing Enforced HTTPS GDPR Core Web Vitals GA4 Google’s recent push to make Chrome third-party cookieless by Q4 2024 All of these changes have forced marketers to approach their disciplines slightly different, and all have been in the interest of the […]

In the ever-expanding universe of digital marketing, where trends change faster than Instagram filters, one thing’s for sure – keeping up can feel like trying to juggle flaming torches on a unicycle. We get it; it’s a wild ride out there! In this article, deep-dive into something that’s served as the unsung hero for many […]

In the fast-paced world of digital marketing, success often hinges on staying connected. From overseeing digital campaigns to analysing online performance metrics, professionals in the field are expected to be available around the clock. While this connectivity can enhance productivity and collaboration, it also comes with a downside: the risk of burnout and mental health […]

In the world of tracking and analytics in digital marketing, the last 12 months have been a whirlwind of new rules and regulations. Notably, tools like Google Analytics have been at the forefront of this rapid evolution. Looking ahead, we anticipate the coming year will be equally, if not more fast-paced, so it’s important that […]

Hello and welcome to the latest article from Coast Digital’s resident Core Web Vitals (CWV) bore. Just when you thought it was safe to go back in the water, here I am. Fuelled by a never-ending desire to see the web running at top speed. It has been a little over two years since Google […]

Sustainability is an ever-growing topic across multiple industries, with thousands of businesses working hard to reduce their carbon footprint over the next few years. There are obvious improvements to be made, such as reducing emissions from transport, reducing the amount of plastic used and embracing low-energy technologies, but there are huge sustainability opportunities within the […]

Believe it or not, I didn’t always want to be an SEO Specialist. As a teenager, I didn’t have posters of Tim Berners-Lee and John Mueller on my bedroom wall, and I didn’t ever picture myself sitting at a desk in an office. I wanted to be a musician. A guitarist and singer to be […]