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The UK’s cost-of-living crisis isn’t just increasing cost for consumers, it’s also forced businesses to reevaluate and reshape how they operate and advertise. With the high street increasingly becoming a…

Influencer partnerships are becoming a powerful strategy for businesses aiming to enhance brand awareness, credibility, and lead generation. In fact, 89% of marketers believe that influencer marketing ROI is comparable…

The Traitors had audiences gripped. The twists, betrayals and high-stakes gameplay made it the show everyone was talking about. Social media was flooded with reactions, theories and memes, and people…

Bluesky, a decentralised social media platform, has emerged as a competitor to X (formerly Twitter), particularly following significant events like the U.S. elections and policy changes on X. Its growth…

TikTok has evolved from a platform for dance challenges and lip-sync videos to a significant tool in political campaigning. In the UK, political parties have increasingly turned to TikTok to…

When most people think of Instagram, they think of B2C brands showcasing aesthetic product shots and lifestyle content. However, Instagram has proven to be a powerful platform for B2B companies…

For brands looking to make a big impact, DOOH, or Digital Out of Home, offers a unique opportunity to engage with audiences in ways that traditional media simply can’t match.…

As the January 19th deadline approaches for a significant U.S. Supreme Court decision about TikTok, the digital marketing world is watching closely. TikTok, owned by Chinese company ByteDance, has faced…

LinkedIn is a pivotal platform for business development, but are you leveraging the value of your C-suite executives? By actively engaging with LinkedIn, senior leaders can enhance company visibility, establish…

Generative AI models like ChatGPT and Claude have become powerful tools for tackling a variety of challenges, but effectively harnessing their capabilities requires careful prompt engineering.  Imagine asking an AI…

Patient education and engagement are more critical than ever, especially for those managing atrial fibrillation (AFib). Traditional methods often fall short in providing personalised, on-demand information while ensuring safety and…

Large language models (LLMs) have gained popularity across various domains, serving as virtual assistants, coding assistants, and even supporting learning and research. As coding assistants, they’re great for generating code,…

For years, third-party cookies have been a cornerstone of digital advertising, enabling businesses to track user behaviour across websites, deliver targeted ads, and measure campaign effectiveness. However, until recently their…

Why do some words grab your attention while others go unnoticed? It’s not just about ‘clever’ writing, it’s about tapping into what makes people tick. At its core, marketing is…

As we move towards 2025, social media continues to evolve rapidly, reshaping how businesses connect with audiences. A closer look at trends shows changes in content strategies, platform functionality, and…