About the brand
Autodesk is changing how the world is designed and made. Their technology spans architecture, engineering, construction, product design, manufacturing, media and entertainment, empowering innovators everywhere to solve challenges big and small. From greener buildings and smarter products to mesmerizing blockbusters, Autodesk software helps customers design and make a better world for all.
Operating as a division within Autodesk, Autodesk Platform Services offers a range of specialised APIs, tools, and services to help their customers harness the full potential of their software solutions.
With a primary focus on providing expertise and support throughout the software development process, our client aims to empower businesses to achieve their business goals via building applications that connect workflows, streamline collaboration, and automate processes. Through consulting, training, and implementation assistance, they ensure the successful adoption of technology across diverse industries.
The goal: Attracting construction and software development professionals
The objective of the campaign was to attract professionals and software developers in the construction industry to a dedicated landing page where they can learn more, sign up for a webinar, and test out a free trial.
Our team of experts were tasked with targeting English-speaking countries in EMEA (Europe, Middle East, and Africa), the United States and Canada. To maximise the effectiveness of the campaign, our specialists segmented the audience into two distinctive categories: technology and business.
The technology category focussed on reaching individuals involved in the technical aspects of construction projects, such as software developers, systems integrators, and IT managers. Meanwhile, the business category targeted project and product managers responsible for overseeing construction projects from a business perspective.
Crafting a comprehensive campaign strategy
To engage effectively with Autodesk’s target audience, our savvy team of experts partnered with Bombora – a leading B2B intent data provider. Bombora specialises in analysing data to identify the buying intent signals shown by businesses, providing valuable insights into customer preferences and interests.
Armed with their research and Bombora’s insights, our team of specialists collaborated and used their extensive expertise to craft a comprehensive campaign that will achieve exceptional results for our client.
After careful consideration, our team decided that programmatic display advertising would yield the best outcomes for Autodesk. So, they leveraged the insight collected from Bombora to personalise the programmatic campaigns, tailor the campaign messaging to emphasize the target audience outcomes, and allocate resources efficiently.