Coffee Hit

Coffee Hit is one of the leading online suppliers of coffee equipment and barista products in the UK.

Elixirr Digital manages Coffee Hit’s search marketing activity, whilst also providing strategic advice regarding tracking, pre-website launch SEO recommendations and guidance about growing the business across other digital channels, such as paid social media and email marketing.

Industry leader

We provide original content via on-page copy that utilises best SEO and User Experience practices. Elixirr Digital also provides unique blog articles to keep Coffee Hit’s customers informed on the latest coffee and industry news. We produce these blog articles with the strategic aim of further establishing Coffee Hit as a trusted brand and a market leader.

We are also performing Conversion Rate Optimisation (CRO) in order to convert the higher amounts of traffic we have driven to the website to an even higher extent. We’re conducting this through a range of analytics tools and User Research in order to achieve repeat business and a higher digital revenue.

Key Results

Our Pay-Per-Click Shopping activity for Coffee Hit in 2017 has so far seen an average ROI of 8.23, so for every £1 spent, £8.23 has been generated – representing a 723% return in revenue.

Year-on-Year, we’ve achieved the following PPC results:

• 100.24% increase in ROI
• 24.97% increase in visits/clicks
• 10.98% decrease in cost
• 16.51% increase in e-commerce conversion rate
• 60.96% increase in revenue

From a general digital marketing perspective, we achieved the following results:

• 41% increase in digital revenue
• 45% increase in transactions
• 69% increase in page views
• 76% increase in AOV

Following the launch of our new website, seeing a 41% year on year increase in online revenue was completely unprecedented. All of your hard work is paying off and we couldn’t be happier!

Paul Radin,
Owner, Coffee Hit