MeAmora

About the client

MeAmora is a pioneering beauty brand, renowned for being the only business in the UK to offer professional lash and nail products to use at home via a community of Stylists.

With a strong emphasis on ethical beauty, MeAmora specialises in high-quality, cruelty-free products, catering to clients who desire salon-quality results from the comfort of their own homes.

A Black Friday challenge

As Black Friday 2023 approached, MeAmora aimed to capitalise on this prime shopping period to significantly enhance their product sales and revenue. They faced the challenge of standing out in a fiercely competitive beauty market and needed a strategic campaign to achieve their goals.

Crafting a winning strategy

To help MeAmora shine during Black Friday, we developed an innovative advertising campaign that highlighted their unique selling points.

Our strategy was multifaceted and focused on:

• Precise audience targeting to engage potential customers most likely to convert.
• Utilising carousel ads featuring their beauty award certification to build trust and drive clicks.
• Real-time monitoring and adjustments to maximise ad performance.

Achieving record-breaking results

Our strategic approach led to remarkable outcomes for MeAmora’s Black Friday campaign. 37% of total sales were directly linked to Black Friday ads, and they generated an impressive 38% of the total revenue.

The beauty award carousel ad achieved an exceptional ROAS of 93.09, and the campaign overall achieved a record-high ROAS of 10.69. This resulted in an incredible £13.1K in revenue, marking a 206% increase from the previous week.

MeAmora’s Black Friday success story is a testament to the power of strategic advertising and precise audience targeting, showcasing how tailored advertising solutions can make a significant impact, even in a highly competitive market.

Interested in achieving similar success? Contact us today to discover how our innovative social media marketing strategies can help your business thrive in the digital world.

Black Friday is an extremely important period in the beauty industry and we were exceptionally pleased with the incredible ROAS achieved and how we were able to capitalise on our award win to bring in impressive revenue.  We’re looking forward to partnering with Elixirr Digital this year for an even bigger Black Friday.

Lauren Coleman,
Head of Digital, MeAmora