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CASE STUDY

Stannah

Having sold more than 700,000 products worldwide, Stannah is a proud leader of the global lift market, engineering everything from Stannah stairlifts and homelifts, to passenger and goods lifts, microlifts and platform lifts, service lifts and even dumbwaiters.

CASE STUDY

Stannah

Having sold more than 700,000 products worldwide, Stannah is a proud leader of the global lift market, engineering everything from Stannah stairlifts and homelifts, to passenger and goods lifts, microlifts and platform lifts, service lifts and even dumbwaiters.

31.11%
Increase in organic keywords ranked in top 3
39.63%
Increase in organic keywords ranked in top 10
28.01%
Increase in organic stairlift leads

What we did

About the brand

Stannah are an industry-leading stairlift and homelift manufacturer and we’ve been their digital partner since 2015.

Helping our clients tackle new-found challenges

At the end of 2022, Stannah launched a new site which involved a change of domain, change of CMS, light rebrand and a small change in site structure, resulting in a highly complex migration process.

What we did

Stannah have traditionally held dominant search positions in their market, so maintaining this following the migration was of paramount importance.

The team at Stannah consulted our SEO Specialists, who helped to:

  • Develop a migration strategy, including robust visibility and technical monitoring
  • Apply site wide technical and on-page optimisations to recapture search visibility as quickly as possible
  • Quickly identify and recommend solutions for performance issues as the new CMS settled in
  • Identify opportunities for further growth, including content optimisation, performance improvements, and technical monitoring and fixing

A year after the migration, our SEO specialists continue to recommend strategies for future growth to further grow the record search visibility achieved to date.

Record breaking organic results

By the end of 2023, the new site had been live for around a year and our SEO specialists had been applying their strategy throughout that time, resulting in:

  • 31.11% increase in keywords ranking in the top 3, giving Stannah record breaking search visibility
  • 39.63% increase in keywords ranking in the top 10, further adding to the record breaking search visibility
  • 28.01% increase in organic stairlift leads, proving that more visibility against the right keywords results in an increase in conversions

Want to be our next success story? Get in touch with our experts today to find out how we can revolutionise your digital marketing activity.

Elixirr Digital's expertise and commitment played a pivotal role in navigating Stannah's recent website migration, ensuring a seamless transition while achieving remarkable results.

Their strategic approach to SEO not only safeguarded our online presence during the migration but enhanced our visibility and performance post-implementation. Their attention to detail and proactive problem-solving skills were evident throughout the entire process.

Since the migration. Stannah has seen a notable increase in organic leads, as well as improved keyword rankings, and a positive impact on our overall online presence, leaving us better positioned in the digital landscape.

Andy Powell,
Head of Digital Marketing

Sectors: Manufacturing|Subjects: SEO