The Cystic Fibrosis Trust

The Cystic Fibrosis Trust came on board as a client in 2016 for support with Conversion Rate Optimisation (CRO), Pay-Per-Click (PPC) and Search Engine Optimisation (SEO), off the back of the launch of their new website in February 2016.

Elixirr Digital always welcome the opportunity to work with charitable organisations, including Survivors UK, Barnados, and British Red Cross. Thanks to our proven record of excellent results for charities, the Cystic Fibrosis Trust chose us as their digital marketing partner.

Applying Knowledge Practically

Following a period of research and consultancy, we identified areas of the site that could be improved in order to achieve better online marketing results and a better user experience for visitors.

Using a range of tools to understand on-page interactions, we provided the Cystic Fibrosis Trust with recommendations and new wire frames for key pages.

By having users complete polls, we built an understanding of why they come to the website and how they use it. Asking profiling questions allowed us to build a better picture of the audience.

We also used this research to help understand and improve the donation process, and a prototype has successfully been created and tested internally.

Campaigning for Charity

There are many facets to our work with the Cystic Fibrosis Trust, but one specific area of focus has been on a significant donations campaign, which has seen fantastic results.

We are also managing their Google Grants account, which Google provides to charities using their AdWords services, alongside some of the Cystic Fibrosis Trust’s own Google budget.

Key Results (Christmas Campaign):

• 84% increase in one off donations YOY across all channels
• 153% increase in regular donations YOY across all channels

Key Results (New Year Campaign):

• 142% increase in event goals YOY across all channels
• 152% increase in event goals YOY from organic traffic
• 604% increase in event goals YOY from paid traffic

Elixirr Digital have been an extension of our small digital team and have supported in both consultancy and in our daily operations. They are a pleasure to work with and very patient.

Sean Chapman,
Digital Marketing Manager, Cystic Fibrosis Trust