About the brand
With 24 piers located throughout the capital, Uber Boat by Thames Clippers has been offering river bus services for over 20 years, allowing commuters to take in the iconic London scenery and skyline from the river Thames.
Helping our clients tackle new-found challenges
We’ve been achieving exceptional results for Uber Boat by Thames Clippers through projects and a thriving monthly retainer for over 6 years and counting. During that time, we’ve supported them with a range of high-quality digital marketing services, including:
After Uber Boat by Thames Clippers was forced to stop their services in 2020 due to the coronavirus pandemic, like the rest of the travel and tourism industry, they saw a drastic shift in consumer behaviour and a huge drop in demand for their services.
Our team of digital marketing experts were eager to help Uber Boat by Thames Clippers tackle these new-found challenges and help them to achieve astounding results once again. So, we created a robust SEO and Paid Search strategy aiming to increase visibility, revenue and ticket sales on their website.
Combining our services to achieve extraordinary results
The previous SEO work carried out for this client meant they were already achieving top placements for their core search terms, but our forward-thinking team went one step further and created a robust content creation strategy.
After carrying out extensive keyword research, our SEO experts worked closely with our team of Copywriters to create a series of informative blogs, promoting different tourism opportunities in London and encouraging readers to use Uber Boat by Thames Clippers services. These blogs were SEO optimised with the chosen keywords to drive organic traffic to their website.
But that’s not all, our SEO savants also focussed on local SEO by optimising the client’s Google My Business (GMB) listings in an effort to increase brand visibility.
Alongside these SEO activities, our experts also planned and implemented an extensive Paid Search strategy to drive more traffic and boost visibility.
Phenomenal results for our client
By combining these strategies, our experts managed to achieve outstanding results for Uber Boat by Thames Clippers, which exceeded everyone’s expectations.
Record-breaking SEO results
By optimising the GMB listing, we saw a staggering 50% increase in impressions during peak periods and a whopping 10 million impressions in 2022.
And the content creation strategy was also a success! We received a breathtaking 1.2 million organic sessions in 2022, a 30% increase from 2021, plus we ranked for 2,000 top 10 keywords, more than double our results in 2021.
If that wasn’t enough, website revenue increased by 23% from the previous year, and we also broke the record for the most revenue generated by organic search, not just once, but three times in 2022!
Remarkable paid search results
Paid Search is extremely competitive, especially in this industry, as more advertisers join platforms on an auction-based model to drive up the Cost-Per-Click (CPC) costs after the pandemic. But despite these challenges, our experts continued to raise the bar and the performance skyrocketed year on year (YoY).
We already had a strong Return On Ad Spend (ROAS) in 2019, but our team were determined to come back with a bang!
After the COVID-19 closures in 2020, we worked hard to build up the results again in 2021 – and our team achieved a phenomenal 26.6% increase in ROAS compared to 2019. But it doesn’t stop there, in 2022 we increased ROAS by a further 11.7% – exceeding our targets by 30%.
We always strive to make an immediate impact with any new client, but our team will always go above and beyond to look after our existing clients too. Our experts will always think outside the box to present new ideas and drive incredible results to meet (and surpass) our client’s goals.