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Last Thursday I attended Affiliate Huddle, London’s free conference which encourages the sharing of knowledge and debate around affiliate marketing. It’s organised by the same people who arrange Brighton SEO, so it drew quite a big and enthusiastic crowd. They opened the seminar by sharing the results from the Interactive Advertising Bureau (IAB) UK and […]
In our third edition of Coast TV, Senior Online Marketing Executive, Nikki Parker gives her 5 reasons NOT to terminate inactive affiliates. If you have any questions or feedback then we’d love to hear it in the comments below. Video Transcription We’ve all heard the term “First impressions count”, but sadly that’s not necessarily the […]
When asked ‘Which attributes would encourage you to work more closely with an advertiser?’ affiliates ranked ‘Affiliate Incentives & Promotions’ number 5 out of a possible 12 answers, according to the European Affiliate Marketing Landscape Report released last year. With thousands of merchant affiliate programmes in existence, you need to not only make sure you […]
I am going to lay my cards on the table early, but I’ve a gut feeling that AOL’s sale of affiliate marketing arm Buy.at to Digital Window, parent company of Affiliate Window, will end up being bad news for merchants. Both Buy.at and Affiliate Window are already major players in UK and European affiliate marketing […]
Pun most definitely intended! I’ve been faced with a number of queries this week, from clients and members of the team about discount code affiliates, now the IAB have updated their best practice guidelines for discount code sites as well, so I figured I’d get my thoughts down in a blog. Discount code affiliates make […]
Last week Yahoo! Search Marketing updated its PPC gambling policy. It now accepts bids on general sports-related terms without modifiers for gambling clients. Examples include the following: (i) sports-related (e.g. “football” or “tennis”); (ii) specific sporting events (e.g. “Wimbledon” or “FA Cup”) (iii) sporting teams (e.g. “Arsenal” or “Milan versus Manchester”) In essence, prior to this change […]
Following yesterday’s update from Google about advertising online gambling, they’ve issued some further advice. To apply to advertise your online gambling aggregator site with Google AdWords, you will need to: Contact Google to create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers). Fill in the […]
From the 5 May Google will stop enforcing trademark protection on all searches in the UK and Ireland. This means that advertisers are no longer restricted from bidding on trademarked terms. What does this mean to you? If you currently own a trademarked term then you will be used to your ad sitting all by […]
I realise since my last post that I’ve skipped one of the main tasks of getting your affiliate program started; choosing your network. This is vastly important, and can make or break your affiliate program, so let’s take a step back and look at what you should ask yourself before starting. Are you running the […]
Getting your affiliate program off the ground isn’t always easy, especially if you aren’t promoting a brand that everyone knows. Here are a few easy steps to help get things going. 1. What are you offering? The first thing you need to decide is what you’re going to offer affiliates to encourage them to join […]
