iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
AI has revolutionised content creation, it’s easier than ever to mass-produce articles, essays, and blog posts. But the other side of the coin is that it’s becoming increasingly difficult to determine sources of truth. Anyone can say anything, and in great volume. While AI tools offer speed and efficiency, they also pose challenges for discerning […]
You’ve probably noticed that Google’s search results are evolving, with an AI-generated summary now appearing at the top for some queries. This feature, called Google’s Search Generative Experience (SGE), is an experimental tool that uses generative AI to make search results more helpful and interactive. When you enter a query, this AI summary provides a […]
With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content. But while AI can deliver impressive outputs and efficiency, it can also have unintended consequences when it’s not set up, tested, or monitored properly.From misinterpreting brand […]
When you work at a digital marketing agency, innovation is the name of the game. At Elixirr Digital, we’re always exploring new ways to elevate our content and connect with our audience on a deeper level. An idea that recently sparked my interest was incorporating videos into our blog posts—not just as an eye-catching addition, […]
Authors: Aleksandr Andrejcuk & Marko Zagar In today’s data-driven world, businesses generate and manage vast amounts of data daily, often measured in millions of terabytes. This explosion of decentralised data presents new challenges, particularly in effectively harnessing this data to extract valuable insights. As AI evolves from a futuristic concept to a business necessity, the […]
It’s fair to say that artificial intelligence (AI) has become a hot topic, sparking debate about its role as a major technological breakthrough and its potential uses. There’s so much content being put out on the subject that it can be difficult to cut through all the noise. Read on to explore the uses of […]
Clients, colleagues, friends… mum. I lied to you all. For months I’ve been hiding a deep dark secret. Back in March, I wrote a blog post for this very website, with instructions on how to submit a sitemap to Google. Only, I didn’t write it. The article was 100% AI-generated, right down to the meta […]
After a week in which Google announced its own incoming AI-generated language model to rival ChatGPT, and Bing announced the integration of an optimised ChatGPT into its search engine, the big news just keeps on coming! In this instalment of our ‘How AI is Reshaping the Industry’ series, we focus on Google’s recent shift in […]
First, there was ChatGPT. Then, yesterday, Google announced its own language model, Bard. Later that day, just as Twitter had started to calm down a bit, Bing announced its integration of AI, and SEOs around the world prepared for another round of research and lively debate. With ChatGPT currently holding the top spot in the […]
It’s “Rock ‘Em Sock ‘Em Robots” for the digital age. Hot on the heels of OpenAI’s recently-launched GPT-3 powered language model—ChatGPT (weighing in at 45 terabytes of text data)—here comes Google Bard (“the fervour with the servers”) to rival the wildly successful software. Since its launch in November 2022, ChatGPT has taken the world by […]
