AI

Generative AI models like ChatGPT and Claude have become powerful tools for tackling a variety of challenges, but effectively harnessing their capabilities requires careful prompt engineering.  Imagine asking an AI to analyse thousands of documents for a crucial business decision, only to receive irrelevant or vague answers. Generative AI models like GPT and Claude hold […]

Patient education and engagement are more critical than ever, especially for those managing atrial fibrillation (AFib). Traditional methods often fall short in providing personalised, on-demand information while ensuring safety and maintaining engagement. According to industry research, annual healthcare spending in the U.S. alone is projected to reach $6.8 trillion by 2030*, underscoring the urgent need […]

Large language models (LLMs) have gained popularity across various domains, serving as virtual assistants, coding assistants, and even supporting learning and research. As coding assistants, they’re great for generating code, debugging issues, creating documentation, and automating repetitive tasks. However, despite their strengths, these models are not quite ready to replace human programmers. Recent research and […]

AI has revolutionised content creation, it’s easier than ever to mass-produce articles, essays, and blog posts. But the other side of the coin is that it’s becoming increasingly difficult to determine sources of truth. Anyone can say anything, and in great volume. While AI tools offer speed and efficiency, they also pose challenges for discerning […]

You’ve probably noticed that Google’s search results are evolving, with an AI-generated summary now appearing at the top for some queries. This feature, called Google’s Search Generative Experience (SGE), is an experimental tool that uses generative AI to make search results more helpful and interactive. When you enter a query, this AI summary provides a […]

With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content. But while AI can deliver impressive outputs and efficiency, it can also have unintended consequences when it’s not set up, tested, or monitored properly.From misinterpreting brand […]

When you work at a digital marketing agency, innovation is the name of the game. At Elixirr Digital, we’re always exploring new ways to elevate our content and connect with our audience on a deeper level. An idea that recently sparked my interest was incorporating videos into our blog posts—not just as an eye-catching addition, […]

Authors: Aleksandr Andrejcuk & Marko Zagar In today’s data-driven world, businesses generate and manage vast amounts of data daily, often measured in millions of terabytes. This explosion of decentralised data presents new challenges, particularly in effectively harnessing this data to extract valuable insights. As AI evolves from a futuristic concept to a business necessity, the […]

It’s fair to say that artificial intelligence (AI) has become a hot topic, sparking debate about its role as a major technological breakthrough and its potential uses. There’s so much content being put out on the subject that it can be difficult to cut through all the noise. Read on to explore the uses of […]

Clients, colleagues, friends… mum. I lied to you all. For months I’ve been hiding a deep dark secret. Back in March, I wrote a blog post for this very website, with instructions on how to submit a sitemap to Google. Only, I didn’t write it. The article was 100% AI-generated, right down to the meta […]