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Advanced segmentation is a relatively new feature of Google Analytics. It’s very powerful and can help you unearth some really specific information about your site’s visitors. What is an advanced segment? An advanced segment is a real-time slice of the data that is in your Google Analytics account. Segments, just like filters, allow your GA […]
In the last post, we introduced the concept of Google Analytics filters. In this one, we’re going to look some examples of how filters can be used to make Analytics much more powerful. Some are quite straightforward and will be suitable for most Analytics installations, but others are more specialist and will appeal to the […]
One of the great strengths of Google Analytics is its adaptability, allowing you to press it into service when you need to measure metrics in complex or unusual situations. To do this, you normally have to modify the tracking code – the javascript you add to the foot of your pages. Some of the more […]
One of the most useful ways of using Google Analytics to identify potential problems on your website is by implementing 404 tracking. A 404 page indicates that your server could not find the resource requested by your visitor, but only tracking can tell you why. Analytics deployments often overlook this simple, yet effective method of […]
After the technical detail of the last few posts, I’m quite relieved to tackle a couple of more straightforward topics – dashboards and automatic reporting. The tips coming up in today’s blog will help speed up basic reporting within Google Analytics, saving you time and – as a result – money. Dashboards Let’s take a […]
Google Analytics makes our lives very easy when it comes to dividing our traffic sources into easily manageable chunks. It automatically splits out non-paid search traffic and paid traffic from Adwords. It also tells us about keywords from all the search engines, plus referrals and direct traffic. But what happens if you send out an […]
When you’ve got your Analytics account up and running, you can start tracking the more advanced features on your site. Event tracking is a more recent (June 2009) addition to the Google Analytics toolset, and it allows you to track almost anything. If your site uses lots of Flash, then event tracking is definitely for […]
What are goals? Google Analytics ‘goals’ allow you to measure specific actions that users carry out on your site. They can track events like a submitted enquiry form, a brochure download or a completed transaction. That’s why it’s important to set up sensible and comprehensive goals from the outset – only then will conversion rates […]
Welcome to the first post in a new Coast Digital series designed to help you unleash the power of Google Analytics (GA), the enterprise-class web statistics service. Every Tuesday and Friday over the coming weeks, we’ll be covering everything from the absolute basics of GA to some of its more advanced features. We’ll be showing […]
It’s no secret that everyone in our online marketing team is a major Google Analytics fan – and the fact that I spend more time with GA than I do with some of my closest family is worrying to say the least! So when we get new features to play around with, we all get […]
