Analytics

It’s no secret that everyone in our online marketing team is a major Google Analytics fan – and the fact that I spend more time with GA than I do with some of my closest family is worrying to say the least! So when we get new features to play around with, we all get […]

Frequently we come across sites that don’t have Google Analytics tracking code installed on 404 error pages. This simple guide will show you how valuable the information is that can be obtained simply by implementing a piece of custom tracking code, and how to interpret it. 1. Check that there’s no tracking code on the […]