B2B

Even in 2021, there are still a lot of businesses who haven’t yet tapped into the potential for digital marketing as a source for incremental leads. However, the point is very much around the incrementality of digital leads – traditional methods are still just as important, and 9 times out of 10, you’ll still need […]

When it comes to B2B offerings, it can feel like writing copy for your website is a nightmare. Having written copy for a huge variety of businesses, I can hear the objections now – they’re even thoughts I’ve had a few times myself. A classic would be… “This is boring – why would anyone want […]

Picture the scene – you’re perched at the side of the bar, armed with nothing but a drink and a barrage of chat-up lines. You’ve got your eyes on a potential significant other on the other side of the room – they seem to be showing you some serious interest, so here goes: “Will you […]

I had the opportunity of speaking at  Figaro Digital’s Health Check event today hosted at Arsenal’s Emirates Stadium in London and despite the fact I don’t think much of the football team, the venue was fantastic. The Health Check is a one day event which is aimed at marketers seeking new suppliers for forthcoming projects. My presentation […]

At the beginning of each year marketing circles are inundated with blogs and papers on the coming trends for the next 12 months. Trends however, whilst being insightful to the industry generally give very little concrete advice on which activities will play a part during 2012. As such my first resolution this year is to […]

Social media is becoming an increasingly large element within the B2B marketing landscape and with 79% of B2B markets feeling that social media is relevant to B2B organisations (The B2B Barometer, 2011) this is unsurprising. Whilst everyone seems to agree that it is relevant, there is far less consensus on which channels are most suitable […]

It’s fair to say that Econsultancy are known for their love and immersion within the retail sectors. As B2B marketers themselves though it’s no surprise to see more and more content coming from their Clerkenwell tower dedicated to B2B. There are enough new buzzwords in digital for traditional marketers to be getting to grips with […]

When initially looking at a Conversion Rate Optimisation project, it is important to consider the type of site that A/B, Multivariate testing and usability improvements are to be undertaken. Lead generation and Ecommerce sites – typically those that fall into the B2C and B2B categories respectively, behave quite differently because of the different traffic profile […]

Having discussed bounce rates in my last post, and the various reasons potential customers leave a site, I thought I’d now take a look at how important it is to create compelling, relevant content. Content is the key to not only reducing bounce rates on-site, but also to increase your brand’s visibility in an ever-changing […]

Acknowledgement Now in its 4th wave, the B2B Barometer has been a source of consistently relevant and interesting information on not only the health of the B2B marketing industry but also as a compass showing the direction of the industry, and trends within it. As a member of both the IDM (Institute of Direct Marketing) […]