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Author: Greg Potter, Business Development Manager, Elixirr Digital Published: 4th July 2024 Football is often considered a passionate sport, evoking a wide range of reactions including enthusiasm, excitement and disappointment. It’s fair to say that football can provoke both positive and negative emotions, but what happens if we try to measure these emotions? We hooked […]
What exactly is eye-tracking? How can it improve UX design? And should you be using it? Read on to find out! What is eye tracking? As the name suggests, eye-tracking records the eye’s movements and allows you to see where users are looking on screen and what catches (or escapes) their attention. It can be […]
What happens when you hook an England fan up to biometric sensors during a game? Football is often heralded as the peak of sporting emotion, a game that elicits passion amongst its followers, especially at the international level. But what if we could measure the passion and emotions of supporters as they watched a game? […]
Why do consumers opt for your brand over another? What drives their buying behaviour? How will a target audience respond to your advertising efforts? For decades, marketers have attempted to answer these questions using traditional market research methods like customer questionnaires, interviews and focus groups. The drawback however, is that these methods rely on feedback […]
Biometrics, one of the latest methods of understanding human behaviour, is – like all new technologies – causing some concerns with its application. Some dismiss it as just an over the top analytical tool that offers no further information than what is currently on offer, others are worried about the privacy implications. With that in […]
In the two previous blogs in this series – about a recent biometric research training week at the iMotions Academy in Copenhagen – I have covered the theory behind the different sensors and data being recorded, and also the practicalities of designing and running a study. In this blog I would like to run through […]
In a previous blog, I discussed my recent experiences of the iMotions Academy training over in Copenhagen. Specifically, I ran through the more theoretical aspects of biometrics research, such as the different sensors available and the types of data they record. Read it here. While the first half of the week was more theoretical, in […]
Biometrics has certainly been a hot topic here at Coast of late. With the acquisition of our lab equipment, the UX team have been extremely excited about the prospects of digging deeper with our user research and accessing an additional level of data to quantify engagement and emotional responses. As part of our commitment to […]
