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With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content. But while AI can deliver impressive outputs and efficiency, it can also have unintended consequences when it’s not set up, tested, or monitored properly.From misinterpreting brand […]
With platforms like TikTok and Instagram Reels take centre stage, the demand for punchy content is at an all-time high—and many digital copywriters may be feeling the pressure. These platforms thrive on short, direct content. So, how can you deliver a powerful message when you’ve only got a handful of words to work with? Cut […]
The European Accessibility Act (EAA) is set to transform the digital landscape, mandating inclusivity by 2025 and making the web a place where everyone—regardless of their abilities or temporary impairments—can fully engage, connect, and experience digital content without barriers. For digital copywriters, this isn’t just a checkbox exercise—it’s an opportunity to be part of a […]
Do you ever feel like it’s harder than it used to be to get the answers you’re looking for online? You’re not alone. When scrolling through endless streams of meandering articles, it’s easy to wonder if any of it really serves the user any more. In this article, we delve into the pressing question: Does […]
As the year at the bottom right of my screen changes and I have to think twice every time I write down a date, tradition dictates it’s time to reflect on the year gone by. While my digital strategy role at Elixirr Digital has me engaging with clients across the full scope of digital marketing, […]
In the ever-expanding universe of digital marketing, where trends change faster than Instagram filters, one thing’s for sure – keeping up can feel like trying to juggle flaming torches on a unicycle. We get it; it’s a wild ride out there! In this article, deep-dive into something that’s served as the unsung hero for many […]
In today’s fast-paced marketing world, it’s all about capturing attention and influencing consumer behaviour. And guess what? Creating an emotional connection is how we get the job done. Gone are the days of boring logical arguments and stiff appeals. The industry has undergone a major shift towards emotional storytelling in digital marketing strategies. Why? Because […]
After a week in which Google announced its own incoming AI-generated language model to rival ChatGPT, and Bing announced the integration of an optimised ChatGPT into its search engine, the big news just keeps on coming! In this instalment of our ‘How AI is Reshaping the Industry’ series, we focus on Google’s recent shift in […]
First, there was ChatGPT. Then, yesterday, Google announced its own language model, Bard. Later that day, just as Twitter had started to calm down a bit, Bing announced its integration of AI, and SEOs around the world prepared for another round of research and lively debate. With ChatGPT currently holding the top spot in the […]
It’s “Rock ‘Em Sock ‘Em Robots” for the digital age. Hot on the heels of OpenAI’s recently-launched GPT-3 powered language model—ChatGPT (weighing in at 45 terabytes of text data)—here comes Google Bard (“the fervour with the servers”) to rival the wildly successful software. Since its launch in November 2022, ChatGPT has taken the world by […]
