iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
AI has revolutionised content creation, it’s easier than ever to mass-produce articles, essays, and blog posts. But the other side of the coin is that it’s becoming increasingly difficult to determine sources of truth. Anyone can say anything, and in great volume. While AI tools offer speed and efficiency, they also pose challenges for discerning […]
Every Christmas, marketing campaigns flood inboxes and social media feeds with snowflakes, Santa hats, and tired slogans. While Christmas campaigns are an essential part of the marketing calendar, they often leave people rolling their eyes rather than interacting with your business. The challenge is to deliver a fresh perspective while still celebrating the festive season […]
With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content. But while AI can deliver impressive outputs and efficiency, it can also have unintended consequences when it’s not set up, tested, or monitored properly.From misinterpreting brand […]
With platforms like TikTok and Instagram Reels take centre stage, the demand for punchy content is at an all-time high—and many digital copywriters may be feeling the pressure. These platforms thrive on short, direct content. So, how can you deliver a powerful message when you’ve only got a handful of words to work with? Cut […]
The European Accessibility Act (EAA) is set to transform the digital landscape, mandating inclusivity by 2025 and making the web a place where everyone—regardless of their abilities or temporary impairments—can fully engage, connect, and experience digital content without barriers. For digital copywriters, this isn’t just a checkbox exercise—it’s an opportunity to be part of a […]
Do you ever feel like it’s harder than it used to be to get the answers you’re looking for online? You’re not alone. When scrolling through endless streams of meandering articles, it’s easy to wonder if any of it really serves the user any more. In this article, we delve into the pressing question: Does […]
As the year at the bottom right of my screen changes and I have to think twice every time I write down a date, tradition dictates it’s time to reflect on the year gone by. While my digital strategy role at Elixirr Digital has me engaging with clients across the full scope of digital marketing, […]
In the ever-expanding universe of digital marketing, where trends change faster than Instagram filters, one thing’s for sure – keeping up can feel like trying to juggle flaming torches on a unicycle. We get it; it’s a wild ride out there! In this article, deep-dive into something that’s served as the unsung hero for many […]
In today’s fast-paced marketing world, it’s all about capturing attention and influencing consumer behaviour. And guess what? Creating an emotional connection is how we get the job done. Gone are the days of boring logical arguments and stiff appeals. The industry has undergone a major shift towards emotional storytelling in digital marketing strategies. Why? Because […]
After a week in which Google announced its own incoming AI-generated language model to rival ChatGPT, and Bing announced the integration of an optimised ChatGPT into its search engine, the big news just keeps on coming! In this instalment of our ‘How AI is Reshaping the Industry’ series, we focus on Google’s recent shift in […]
