iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
It’s “Rock ‘Em Sock ‘Em Robots” for the digital age. Hot on the heels of OpenAI’s recently-launched GPT-3 powered language model—ChatGPT (weighing in at 45 terabytes of text data)—here comes Google Bard (“the fervour with the servers”) to rival the wildly successful software. Since its launch in November 2022, ChatGPT has taken the world by […]
I recently sat down with my family to watch one of our favourite films: The Greatest Showman. And, believe it or not, it inspired me to write this very blog. As a Copywriter, I am no stranger to writing content – it’s something I do on a daily basis. But watching this film again made […]
When you think of evolution, one of the first people that probably springs to mind is Charles Darwin. I know what you’re thinking, what on earth has Charles Darwin got to do with content marketing? Well, to echo the wise words of the man himself: “It is not the strongest of the species that survives, […]
Have you been thinking about dipping your toe into TikTok advertising, but you end up struggling for inspiration or not knowing where to start when it comes to creating video content? Well, fear not, in this blog we take a look at TikTok’s Creative Center and discover some very handy tools that will help you […]
Calling all copywriters – pros and newbies alike. I come bearing glad tidings of great joy, an early Christmas present of sorts. My gift to you is a toolkit comprised of handy websites, software and apps that help make the work life of a copywriter (and other fellow wordsmiths) a whole lot easier. Some of […]
You won’t have heard from me yet, so I guess I should introduce myself! Hi, I’m Annabelle and I am a new(ish) Copywriter here at Coast Digital. I have been working in the industry for five years, starting my journey with a digital marketing apprenticeship. Although my apprenticeship was in digital marketing, I have only […]
If you work in digital marketing, it’s pretty likely you’re doing content – whether it’s blogs to help boost your search visibility, straplines for social media ads, or figuring out what to say on the service pages you add to the information architecture of your website. The cliché is that content is king, but maybe […]
Let’s not beat around the bush, corporate jargon is annoying and overcomplicated – that’s a given. But could it actually be damaging your relationship with your customers and, by extension, your business? Read this rant think piece about corporate jargon and consider whether there might be a better way to communicate with your colleagues and […]
If you’ve worked in digital marketing for any period of time, you’ll be familiar with the following scenario: Someone needs to write a blog post for the website, and it’s your turn. You have no idea what to write about, or maybe no experience in writing, so you sit around trying to come up with […]
Video marketing is widely touted by digital marketers as being one of the most engaging forms of content out there. With the rise (and occasional fall) of social networks that support video such as Facebook, Twitter, Instagram, Vine (RIP) and TikTok, there is no doubt in anyone’s mind that video is here to stay. However, […]
