Content Marketing

Have you met … Natalie? In part two of our Meet the Team series, we bring you the writer responsible for our own content here at Coast and the wordsmith behind some of our clients’ most successful content marketing campaigns – our Digital Copywriter of three years, Natalie Charles. Whether it’s time for you to […]

Have you met … Tom? We want you to know more about our team of friendly digital specialists here at Coast Digital, and what better way to kick off the introductions than with our recently promoted Head of User Experience, Tom Pretty. Starting at Coast just over 10 years ago, Tom initially joined the Coast […]

Link building can sometimes be a painstaking and thankless task. It can often devolve into a numbers game, reaching out to enough potential sites in an understanding that only a small percentage will respond to your request. Compounding this issue is the fact that the value of a link is well understood amongst most digital […]

For anyone out there considering a career as a digital copywriter for a marketing agency, it’s important to know exactly what you’re getting into and what kinds of skills you’ll need to master in order to carry out the role effectively. Job specs are all very well and good, but sometimes it’s helpful to learn […]

There is often a misconception that content marketing and SEO are not integrated, and even theories around content marketing taking over SEO for good – but this makes no sense to me. For all intents and purposes, content marketing and traditional SEO are working towards the same goal. They are designed to make suitable pages […]

According to linguistic experts, emojis are the fastest growing global language of all time They are also part and parcel of every modern chat platform worth its salt. Since their appearance in the late 90s, their popularity has skyrocketed and in March 2019 the number of official Unicode emojis reached an impressive 3,019. So popular […]

Content marketing has changed more in recent years than ever. Once marketers realised the potential of content marketing and the impact it can have on organic rankings, referral traffic and link building, it quickly became one of the fastest growing aspects of digital marketing. Content marketing for voice search is a new aspect of content […]

There’s a tendency for people to see content as something of a necessity – something that has to be done, that can be done by anyone, and that doesn’t operate within the same kind of rigorous parameters that can be applied to other forms of digital marketing. When we talk about content marketing as a […]

When you’ve been in enough meetings about SEO, the phrases ‘keywords’ and ‘search volume’ start to lose their significance – they’re just another part of the job, another datapoint digital marketers use to deliver the best results we can. However, it’s important to remember that SEO is just a tactic – certainly an important one, […]

Before adding content to a website, nearly all copywriters will create their first few drafts on a different platform beforehand. The most popular tool for this by far is Microsoft Word, which I’m sure you’re fairly familiar with. To maintain its popularity, Microsoft Word includes features that make copywriting tasks much easier for those using […]