iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Though I’m a few years late to the party, I’ve recently been binge watching Mad Men and, like many before me, I’ve been amused, shocked, and impressed by the advertising techniques of the creative powerhouse that is Don Draper. Despite his personal failings, Don is hailed as an advertising genius throughout the show. And though […]
If you’re reading this then, presumably, you found the title interesting – which is great! But why did the title grab your attention? Well, because the words were – as they always should be – chosen carefully and with purpose. Subtext matters If we break down the title and think about the word choice, it’s […]
Gone are the days when all you had to determine the quality of a product or service was what you heard from your Mum’s friend’s sister’s neighbour who used the same company once. That, and of course the sales spiel delivered by that company’s sales team. The rise of independent review websites for products and […]
So, this is GDPR. Based on the state of my inbox, I’m not convinced it’s made the difference most people expected it to. The reality is, we’re still in limbo. Much like the Cookie Law before it, things won’t change until they absolutely have to. Until someone takes that first big fine, GDPR isn’t going […]
When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started down the spiral that I think most creative types know well. And where did I find myself, at the bottom of that spiral? I found […]
When it comes to B2B offerings, it can feel like writing copy for your website is a nightmare. Having written copy for a huge variety of businesses, I can hear the objections now – they’re even thoughts I’ve had a few times myself. A classic would be… “This is boring – why would anyone want […]
Writing for SEO is a multi-faceted challenge. When you sit down to write search optimised copy, whether that be for a product page, a blog article or even something as short and ‘simple’ (end sarcasm) as a meta description, it can feel like you’re juggling a huge number of different do’s, don’ts, rules, regulations and […]
Whether it’s setting up your next digital marketing campaign, or building your new website, users need to be at the centre of your thinking – content is no different. I’ve written previously about how to make your content more user friendly, which includes some practical tips that you might find helpful. In this article, I […]
Developing a new website is a complicated endeavour, with a huge number of factors competing for your time and attention. I sat down with Paul Coffey, our Production Director and some of the team here at Coast Digital, to talk about how content and website projects intersect – this article will cover some of the […]
Content is king. You’ve probably heard that before. Understanding that you need content for your digital marketing to succeed – whether that’s the content at the core of a multi-channel marketing campaign, or the content that will push your website up the SERPs – is just the first step. The next, and perhaps more difficult, […]
