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Like so many other things in the world of digital marketing, content can become as complex as you want to make it. Concerns about purpose, promotion and strategy are all worthy things to spend your time thinking about. When you get too bogged down in this kind of detail, it’s easy to forget the simple […]
BrightonSEO has grown exponentially in the past few years, showcasing the increasing interest in the SEO industry. Over 3000 people, from SEO veterans to newbies were in attendance. There were also an impressive number of speakers at the conference, 78 speakers over 7 stages to be precise. BrightonSEO couldn’t have put it better themselves – […]
Welcome to the final part in our mini-series on clickbait and content marketing. In part 1, we looked at how we can use clickbait as a case study. In part 2, we looked at how clickbait has shaped the kind of content that succeeds in the modern social media space. In this final part, we’ll […]
In this part of our mini-series on clickbait, we look at how the success of clickbait has influenced the kinds of content we now see on social media, how we can apply these successes to our own work, and how clickbait is adapting and evolving to compete in the modern social media sphere. If you […]
Made you look. To many users on social media, this is what clickbait has become. A cheap trick that leaves you feeling like you’ve wasted your time. As digital marketers and people who take content seriously, we shouldn’t disregard clickbait. Instead, we should look at why it exists, what it does well and what we […]
Unless you’ve been living under a rock for the past couple of days, you’ll be well aware that the mobile gaming app, Pokemon GO, became unofficially available in the UK earlier this week – since then, the game has exploded and, for many of us taken over our lives… A walk in the park was […]
Blogging is a vital part of the digital marketing mix. We recommend blogging to the vast majority of our clients and are always looking for opportunities to produce interesting blog content internally. Why is blog content such a big deal? It adds fresh content to your website, keeping it relevant in the eyes of search […]
Firstly I’m going to apologise for the headline, it’s the type of clickbait that is becoming increasingly common in our media. However, I’m hoping that you’ll forgive it considering the subject matter – virality. Don’t worry, if you’re only after the ‘rules’… they follow the science bit. What is Virality? Virality refers to something being […]
The Super Bowl is a larger-than-life event in every conceivable way. With huge audiences across the world – and events within the event such as the half-time show – it shouldn’t come as a surprise that the advertising revenue the Super Bowl generates is huge. Much like Christmas, the adverts have become one of the […]
Imagine the scene: You’ve just built yourself a fantastic new house with more bedrooms than we’ve had hot dinners. From the outside, it looks fantastic and you couldn’t wish for a better design. Yet on the inside, the walls are damp, the furniture’s rotten and the place looks like something featured on DIY SOS. Not […]
