Content Marketing

I recently attended the Content Marketing Show in London. It was the inaugural year for this free to attend event, hosted by the same folks who put on the well respected BrightonSEO. The aim of the conference was to bring together the broad spectrum of people now involved with content marketing; since the huge growth […]

Only 5% of leads that come into a business are ready to make a buying decision right now… Sound familiar? In my role I get to speak to a lot of marketers, from a lot of different businesses, I hear this (or something similar) a lot. When I ask what the number 1 challenge is […]

So the big news this week is an announcement by Google regarding a new Meta keywords tag specifically for articles included in Google News. The Meta news keyword tag will work in the same format as the original Meta keyword tag, which originally was used as a signal in Google’s algorithm to determine the relevancy […]

Two of the marketing industry’s leading events took place this month and Coast Digital were there to meet fellow marketers and deliver presentations on content marketing. The ‘Funnel’ event focused on helping B2B strategists deliver results by aligning their marketing and sales to drive new business through the sales/marketing funnel. The B2B Marketing conference focused […]

Back at the end of July I introduced my 4 Ws of content marketing, with a promise that I’d share my opinions on the Why, What, Who and Where of creating compelling content. In the first of the series, I’ll be looking at the initial point to be considered when drawing-up your content strategy: Why […]

In my ‘Evolution of Content’ blog post back in March, I shared my opinions on getting buy-in from within your organisation to generate unique, compelling content for your B2B blog, website or social media campaign. In essence, it was a fairly straightforward post, encouraging companies to create as much unique, relevant content as possible to […]

Having discussed bounce rates in my last post, and the various reasons potential customers leave a site, I thought I’d now take a look at how important it is to create compelling, relevant content. Content is the key to not only reducing bounce rates on-site, but also to increase your brand’s visibility in an ever-changing […]

When I wrote about usability and writing for the web last week I focused on non-technical stuff. Today I thought I’d run through some of the more behind-the-scenes, slightly tech-y detail. As I already said, users who are reading on the web want to achieve goals and are impatient. So it’s vital that all your […]

“We’ve already got a website, so why do we need a blog too?” It’s becoming increasingly important to represent your brand or business with a blog in corporate cyberspace today. There are a number of benefits to be had from embracing the technology, some more obvious than others. Here’s my ‘top ten’ list of why […]

Blogs are great when you have a real passion for writing something, whether it’s for business or pleasure. And blogs are a great online marketing tool; the best will draw a large audience, and will boost your SEO activity. Here are my 10 golden rules for blogging: Be very clear of your aims and objectives […]