CRO

When it comes to digital marketing, Google Ads and Google Analytics are important tools that businesses use to track their PPC efforts. These platforms provide insights into how website visitors behave and allow advertisers to monitor specific actions taken on their website. However, there are differences between Google Ads Conversions and Google Analytics Goals, which […]

What exactly is eye-tracking? How can it improve UX design? And should you be using it? Read on to find out! What is eye tracking? As the name suggests, eye-tracking records the eye’s movements and allows you to see where users are looking on screen and what catches (or escapes) their attention. It can be […]

What do these brands have in common? They are not afraid to experiment. These companies have created a culture where everyone in the business is aligned and committed to testing. As a result, these businesses are thriving. Transforming teams and companies to a point where everyone cares and respects experimentation is not only commendable, it’s […]

The main purpose of an e-commerce website is to sell products. That may seem like an obvious place to start, but stick with me! Your site may be working reasonably well and may already be boasting a strong conversion rate, but there is always room for improvement. Conversion rate optimisation often results in more sales […]

If lead generation is an important goal for your business, then your website should be a tool that helps you achieve that objective. Your website can generate leads through telephone calls, surveys, email sign-ups and more. However, whilst these methods can be effective for capturing high quantitative data, there are also ways in which you […]

If your business is focused on the offer of goods or services, then the chances are that your main business goal will be to accumulate revenue in order make a profit. You can achieve this by offering quality and value that leaves customers eager to make repeat purchases. However, getting customers to the point where […]

For marketers that are constantly striving to improve their customer experience, there is no doubt there will be a split test tool in your marketing toolkit. All businesses have the same challenge of understanding their users and tailoring the experience to meet their needs – and as a result of this conversion rate optimisation has […]

Welcome to the final part in our mini-series on clickbait and content marketing. In part 1, we looked at how we can use clickbait as a case study. In part 2, we looked at how clickbait has shaped the kind of content that succeeds in the modern social media space. In this final part, we’ll […]

In this part of our mini-series on clickbait, we look at how the success of clickbait has influenced the kinds of content we now see on social media, how we can apply these successes to our own work, and how clickbait is adapting and evolving to compete in the modern social media sphere. If you […]

Made you look. To many users on social media, this is what clickbait has become. A cheap trick that leaves you feeling like you’ve wasted your time. As digital marketers and people who take content seriously, we shouldn’t disregard clickbait. Instead, we should look at why it exists, what it does well and what we […]