iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Meta (formerly Facebook) recently announced new targeting capabilities that bolster their B2B marketing proficiency. For a while now, in some cases, Meta has been brushed aside by LinkedIn as the number one platform choice for B2B marketing campaigns. Although Meta has more active monthly users, LinkedIn members typically use the platform for business purposes, making […]
After a week in which Google announced its own incoming AI-generated language model to rival ChatGPT, and Bing announced the integration of an optimised ChatGPT into its search engine, the big news just keeps on coming! In this instalment of our ‘How AI is Reshaping the Industry’ series, we focus on Google’s recent shift in […]
It’s “Rock ‘Em Sock ‘Em Robots” for the digital age. Hot on the heels of OpenAI’s recently-launched GPT-3 powered language model—ChatGPT (weighing in at 45 terabytes of text data)—here comes Google Bard (“the fervour with the servers”) to rival the wildly successful software. Since its launch in November 2022, ChatGPT has taken the world by […]
Search engines evolve as consumer problems change. This correlation explains the frequent Google updates and why digital marketers should be on their A-game to deploy the right marketing strategies. In this article, explore why optimising for People Also Ask (PAA) is important in any SEO (Search Engine Optimisation) strategy and some best practices to ensure […]
Across all digital marketing channels, you have the ability to implement Lookalike (LAL) audiences (as long as you have pixels installed), giving you access to endless research possibilities. Read on to discover what a lookalike audience is and how to scale them to test your campaigns. What is a lookalike audience? All LAL audiences start […]
Pay-per-click (PPC) campaigns are a powerful way to market your (or your client’s) business and put your name in front of your target audience. Creating a campaign doesn’t take long, but you need to ensure all the pieces of the puzzle are correctly implemented to maximise your chances of success. So, whether you’re a […]
In 2020, advertisers spent £6.7bn on programmatic – which represents 92% of all digital display ad spend. Display & Video 360 (DV360) – Google’s demand-side platform (DSP) and our preferred display platform – encounters around 90 billion impressions a day. With a growing number of devices and platforms to cater for, being able to adapt […]
We have recently welcomed Dan Cook to Coast Digital; he joined us as a PPC specialist and brings with him a wide range of digital marketing and agency experience. As a part-time radio presenter and a sucker for the art of storytelling, Dan has a lot of feathers in his cap and has been a […]
For channels like paid search or social, there’s a point where we can say a campaign has done its job. We’ll set a goal that we can measure, and that metric will be defined as a conversion. For a lead generation campaign, that point will likely be a form submission or potentially a phone call. […]
The digital industry is now used to the term UX (User Experience), and the fact that when a business is looking at a website project, a straightforward redesign is no longer going to cut the mustard. There is recognition that a new logo, colours, and fonts might make the board feel better (in the […]
