Digital Marketing

Even in 2021, there are still a lot of businesses who haven’t yet tapped into the potential for digital marketing as a source for incremental leads. However, the point is very much around the incrementality of digital leads – traditional methods are still just as important, and 9 times out of 10, you’ll still need […]

I recently completed my first full year after joining Coast Digital, which meant I was one of the team members who, until recently, didn’t really know what it meant to work at our agency in the “real world”. Having been one of the handful of employees who joined during the pandemic, I’d been used to […]

The following article was written entirely by an AI copywriting bot as part of our experiment to find out how likely it is that AI copywriting is the future of copywriting. To compare this article to one on the same subject written by a human, click the link at the bottom of the page. Enjoy! […]

Hey, everyone! In case you missed it, check out the other instalment in this 2-part blog series: Bot Vs Being: Is AI The Future Of Copywriting? (The Bot), where you can read an interesting, somewhat humourless version of this article that was knocked together by AI writing software. *** AI – it’s dynamic, it’s fascinating, […]

Digital marketing is one of the fastest-growing sectors in the marketing industry, so it’s no wonder that more and more businesses are beginning to take the plunge into the deep pool of digital. Getting to grips with digital marketing requires an understanding of what drives business success online, as well as knowing how strategic and creative marketing skills can be implemented for different clients across a wide range […]

For anyone out there considering a career as a digital copywriter for a marketing agency, it’s important to know exactly what you’re getting into and what kinds of skills you’ll need to master in order to carry out the role effectively. Job specs are all very well and good, but sometimes it’s helpful to learn […]