Digital Strategy

With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content. But while AI can deliver impressive outputs and efficiency, it can also have unintended consequences when it’s not set up, tested, or monitored properly.From misinterpreting brand […]

In an age of rapid industry evolution, having a clear and focused digital strategy is no longer optional—it’s essential. A strong digital strategy serves as a roadmap, guiding your business through a complex digital landscape and ensuring that your marketing, customer service, and sales efforts all line up with your overall goals. However, it’s important […]

With few exceptions, I follow a familiar process before I decide to purchase an item, subscribe to a service, or engage with a business. When I have a need or desire for something—for example, to have my house painted—I begin by researching local companies online or asking my social network for recommendations. From there, I […]

As the year at the bottom right of my screen changes and I have to think twice every time I write down a date, tradition dictates it’s time to reflect on the year gone by. While my digital strategy role at Elixirr Digital has me engaging with clients across the full scope of digital marketing, […]

I think about digital marketing A LOT and I’m also easily irritated by everyday experiences. So much so that when I find myself in a pot of slightly frustrating bother, I often think to myself “what lesson can I learn from this and how can I apply it to my digital marketing abilities? … Just […]

For channels like paid search or social, there’s a point where we can say a campaign has done its job. We’ll set a goal that we can measure, and that metric will be defined as a conversion. For a lead generation campaign, that point will likely be a form submission or potentially a phone call. […]

As User Experience (UX) designers, we are usually bestowed with the responsibility of “making it usable”. We cannot ignore the aspect of usability, otherwise, it would be like having a beautiful race car without an engine! There is always a conflict where UX designers get tied down with doing what is necessary and nothing more, […]

If you want to increase conversions – be it leads or eCommerce sales – the easiest way is to pour more money into the budget. However, there are other ways to drive incremental sales without increasing your media spend. In my role as a Senior Account Manager, I oversee the delivery of marketing strategies for […]

There’s plenty of terminology in the world of marketing, even more so once you get into the specifics of digital. Often, there are multiple terms that can refer to the same thing. Good examples of this are ‘push marketing’ strategies and ‘pull marketing’ strategies. You may also know these concepts by the terms ‘outbound’ and […]

In the modern-day business world, it is quite common practice to outsource marketing activity to a third party to get experienced input, which allows businesses to focus on their own specialism. But a question that often gets floated around is “where should we be focusing our attention to ensure I get the best bang for […]