iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
As User Experience (UX) designers, we are usually bestowed with the responsibility of “making it usable”. We cannot ignore the aspect of usability, otherwise, it would be like having a beautiful race car without an engine! There is always a conflict where UX designers get tied down with doing what is necessary and nothing more, […]
If you want to increase conversions – be it leads or eCommerce sales – the easiest way is to pour more money into the budget. However, there are other ways to drive incremental sales without increasing your media spend. In my role as a Senior Account Manager, I oversee the delivery of marketing strategies for […]
There’s plenty of terminology in the world of marketing, even more so once you get into the specifics of digital. Often, there are multiple terms that can refer to the same thing. Good examples of this are ‘push marketing’ strategies and ‘pull marketing’ strategies. You may also know these concepts by the terms ‘outbound’ and […]
In the modern-day business world, it is quite common practice to outsource marketing activity to a third party to get experienced input, which allows businesses to focus on their own specialism. But a question that often gets floated around is “where should we be focusing our attention to ensure I get the best bang for […]
If you work in digital marketing, it’s pretty likely you’re doing content – whether it’s blogs to help boost your search visibility, straplines for social media ads, or figuring out what to say on the service pages you add to the information architecture of your website. The cliché is that content is king, but maybe […]
Having read my colleague James’ most recent blog, “Digital Marketing 101: How to write a blog post”, I felt inspired to contribute my second post to the Coast blog! The section that stuck out most in my mind was when James wrote about discovering your blog topic. He suggested that in our roles we may […]
Meet Bhavesh, the latest addition to our expert team of UX Consultants! Bhavesh has hit the ground running and is already impressing clients with his extensive knowledge of creating user-centric websites. We caught up with Bhavesh to ask him a few questions about his experience so far. Welcome, Bhavesh! How has your first couple of […]
If you’ve worked in digital marketing for any period of time, you’ll be familiar with the following scenario: Someone needs to write a blog post for the website, and it’s your turn. You have no idea what to write about, or maybe no experience in writing, so you sit around trying to come up with […]
Which solution works for your global business? If you are an organisation who is active in multiple countries, the approach your brand takes to web assets in each region, will impact on the overall global digital strategy. In this blog we explore the pros and cons of creating one global website instead vs multiple localised […]
When we’re making strategic decisions, one thing we always look for is more data. Whether a client is looking to launch a product into a new market, understand what channels to promote their offering on, or learn more about how to position themselves against their competitors, all of these decisions can be better made with […]
