iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
If you work in digital marketing, it’s pretty likely you’re doing content – whether it’s blogs to help boost your search visibility, straplines for social media ads, or figuring out what to say on the service pages you add to the information architecture of your website. The cliché is that content is king, but maybe […]
Having read my colleague James’ most recent blog, “Digital Marketing 101: How to write a blog post”, I felt inspired to contribute my second post to the Coast blog! The section that stuck out most in my mind was when James wrote about discovering your blog topic. He suggested that in our roles we may […]
Meet Bhavesh, the latest addition to our expert team of UX Consultants! Bhavesh has hit the ground running and is already impressing clients with his extensive knowledge of creating user-centric websites. We caught up with Bhavesh to ask him a few questions about his experience so far. Welcome, Bhavesh! How has your first couple of […]
If you’ve worked in digital marketing for any period of time, you’ll be familiar with the following scenario: Someone needs to write a blog post for the website, and it’s your turn. You have no idea what to write about, or maybe no experience in writing, so you sit around trying to come up with […]
Which solution works for your global business? If you are an organisation who is active in multiple countries, the approach your brand takes to web assets in each region, will impact on the overall global digital strategy. In this blog we explore the pros and cons of creating one global website instead vs multiple localised […]
When we’re making strategic decisions, one thing we always look for is more data. Whether a client is looking to launch a product into a new market, understand what channels to promote their offering on, or learn more about how to position themselves against their competitors, all of these decisions can be better made with […]
What exactly is eye-tracking? How can it improve UX design? And should you be using it? Read on to find out! What is eye tracking? As the name suggests, eye-tracking records the eye’s movements and allows you to see where users are looking on screen and what catches (or escapes) their attention. It can be […]
From a young age, we learn that red often means ‘stop’ or ‘danger’, and that green usually means ‘go’ and ‘safety’. But we also pick up a lot of emotions from other colours, whether we realise it or not. The psychology of colour is important for us Marketers because colours can evoke emotion, influence how […]
I recently completed my first full year after joining Coast Digital, which meant I was one of the team members who, until recently, didn’t really know what it meant to work at our agency in the “real world”. Having been one of the handful of employees who joined during the pandemic, I’d been used to […]
Have you met … Tom? We want you to know more about our team of friendly digital specialists here at Coast Digital, and what better way to kick off the introductions than with our recently promoted Head of User Experience, Tom Pretty. Starting at Coast just over 10 years ago, Tom initially joined the Coast […]
