Digital Strategy

What exactly is eye-tracking? How can it improve UX design? And should you be using it? Read on to find out! What is eye tracking? As the name suggests, eye-tracking records the eye’s movements and allows you to see where users are looking on screen and what catches (or escapes) their attention. It can be […]

From a young age, we learn that red often means ‘stop’ or ‘danger’, and that green usually means ‘go’ and ‘safety’. But we also pick up a lot of emotions from other colours, whether we realise it or not. The psychology of colour is important for us Marketers because colours can evoke emotion, influence how […]

I recently completed my first full year after joining Coast Digital, which meant I was one of the team members who, until recently, didn’t really know what it meant to work at our agency in the “real world”. Having been one of the handful of employees who joined during the pandemic, I’d been used to […]

Have you met … Tom? We want you to know more about our team of friendly digital specialists here at Coast Digital, and what better way to kick off the introductions than with our recently promoted Head of User Experience, Tom Pretty. Starting at Coast just over 10 years ago, Tom initially joined the Coast […]

When you sit down to plan your approach to digital marketing – the kinds of channels, how you are going to distribute budget and time, etc – one of the first questions you might ask is “what are the types of digital marketing strategy I could use?” In this article, I’ll look at two distinct […]

When you’ve been in enough meetings about SEO, the phrases ‘keywords’ and ‘search volume’ start to lose their significance – they’re just another part of the job, another datapoint digital marketers use to deliver the best results we can. However, it’s important to remember that SEO is just a tactic – certainly an important one, […]

In a recent webinar we discussed the importance of user research in the website design process and why, here at Coast Digital we see engaging users and building insight as essential. Within the webinar we spent time discussing some of the methods we employ to perform user research. The choice of which are based on […]

In this week’s edition of our Friday Knowledge Share, Content Specialist Peter Fitzgerald discussed a concept that he often encounters in his role called ideation. Ideation is the formation of ideas or concepts. This is especially relevant when it comes to copywriting and content strategy. Peter explained that when he is utilising ideation to formulate […]

In our second article on digital marketing strategy (see the first article here), we look at the building blocks of a strategy and how you can start thinking about your plan for online marketing. The scope of digital marketing can seem overwhelming. With so many channels and opportunities presenting themselves, the concern isn’t which ones […]

In the first article in our series on digital marketing strategy, we look at what a strategy entails and why it’s important if you want to succeed online. Digital marketing has become intrinsic to the success of businesses at any scale – from huge transnational corporations to small, local businesses. But the same thing doesn’t […]