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When you sit down to plan your approach to digital marketing – the kinds of channels, how you are going to distribute budget and time, etc – one of the first questions you might ask is “what are the types of digital marketing strategy I could use?” In this article, I’ll look at two distinct […]
When you’ve been in enough meetings about SEO, the phrases ‘keywords’ and ‘search volume’ start to lose their significance – they’re just another part of the job, another datapoint digital marketers use to deliver the best results we can. However, it’s important to remember that SEO is just a tactic – certainly an important one, […]
In a recent webinar we discussed the importance of user research in the website design process and why, here at Coast Digital we see engaging users and building insight as essential. Within the webinar we spent time discussing some of the methods we employ to perform user research. The choice of which are based on […]
In this week’s edition of our Friday Knowledge Share, Content Specialist Peter Fitzgerald discussed a concept that he often encounters in his role called ideation. Ideation is the formation of ideas or concepts. This is especially relevant when it comes to copywriting and content strategy. Peter explained that when he is utilising ideation to formulate […]
In our second article on digital marketing strategy (see the first article here), we look at the building blocks of a strategy and how you can start thinking about your plan for online marketing. The scope of digital marketing can seem overwhelming. With so many channels and opportunities presenting themselves, the concern isn’t which ones […]
In the first article in our series on digital marketing strategy, we look at what a strategy entails and why it’s important if you want to succeed online. Digital marketing has become intrinsic to the success of businesses at any scale – from huge transnational corporations to small, local businesses. But the same thing doesn’t […]
Website design, user experience, CRO, content, PPC, display, email, SEO… these are the varied elements and channels that make up online marketing. But what unifies all of them in a productive and efficient way? Digital Strategy As part of your digital strategy, you should plan your budget against estimated returns and assess the opportunities available […]
In this month’s episode of Coast TV, Online Marketing Executive, James Clark shows you how to determine which tools are the right for your digital marketing toolkit. When it comes to digital marketing, there are countless choices available when reviewing tools to assist with your objectives. As a result, it can sometimes become quite daunting to ensure you […]
Picture the scene – you’re perched at the side of the bar, armed with nothing but a drink and a barrage of chat-up lines. You’ve got your eyes on a potential significant other on the other side of the room – they seem to be showing you some serious interest, so here goes: “Will you […]
Your users lead busy lives, which often results in short attention spans. Therefore if your landing page doesn’t meet your user’s needs, whilst directing them towards your objective quickly, you may have lost them for good! You can spend a fortune on directing traffic to your website, but if your landing page isn’t achieving its objective, […]
