iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
As a seasoned programmatic digital agency, we’ve navigated through the landscape of various DSP giants, testing the waters with the big players in the industry. In the ever-evolving realm of digital advertising, selecting the right DSP is crucial for advertisers seeking to amplify their reach, boost engagement, and achieve overall campaign success. Today, our focus […]
In the ever-evolving world of digital advertising, reaching the right audience is the key to success. Google’s Display & Video 360 (DV360) offers an array of powerful audience-targeting options that can help you connect with your ideal clients. In this comprehensive guide, explore the various types of audiences you can target in DV360, from first-party […]
In 2020, advertisers spent £6.7bn on programmatic – which represents 92% of all digital display ad spend. Display & Video 360 (DV360) – Google’s demand-side platform (DSP) and our preferred display platform – encounters around 90 billion impressions a day. With a growing number of devices and platforms to cater for, being able to adapt […]
Apple are about to roll out IoS 14.5 and with it, Apples new App Tracking Transparency (ATT) features. The change itself is a good one for the general populace. Apple are giving users the explicit choice to opt in, or out of tracking in all apps, and with it improving the control that users have […]
With more and more display campaign managers having better access to dynamic HTML5 ads, running a one size fits all ad approach to a marketing campaign is becoming more of an outdated concept. Thankfully, DCO now gives us the ability to serve display campaigns that respond the to the reality of the situation – that […]
According to Facebook, average users are now consuming around 300 feet of social media content a day whilst scrolling through their feeds. To put that into perspective, that is almost the size of The Statue of Liberty! via GIPHY Why use video for social media? Not only is the amount of content being consumed […]
Did you know that by 2021, it’s expected that video will make up 82% of all consumer internet traffic? By then the world will reach three trillion Internet video minutes per month, which is five million years of video per month, or about one million video minutes every second. These staggering predictions from Cisco’s Visual […]
In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with the UK’s programmatic spend reaching 79% in 2017. The rise of programmatic spend has enabled more ad-tech companies to invest in technologies […]
What is Viewability? A “viewable impression” is a term used to describe ads that have had the opportunity to be viewed by the digital user. A “non-viewable” impression on the other hand is an impression that a digital user would have potentially seen if site design, layout, or scroll depth had been different. For example, […]
From its origins as an online book shop in 1995 to now holding the title as the largest internet company by revenue in the world, no one can deny that Amazon has truly dominated the digital landscape. In fact with more than 353 million products available online, Amazon has now surpassed Google as the number […]
