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Email has long been established as one of the most cost-effective marketing channels, but in terms of what email can achieve, that is just the tip of the iceberg. According to a recent study by Litmus in their State of Email Innovations Report, 72% of brand managers are no longer focusing on ROI. Instead, they […]
In the fast-paced world of e-commerce, personalisation is key to creating lasting customer relationships. One of the most effective but often overlooked strategies for connecting with customers is sending birthday emails. Sending a happy birthday email not only provides a personal touch, it also offers a great opportunity to boost customer loyalty, increase engagement, and […]
In a digital landscape where email remains a cornerstone of communication, staying ahead is crucial. From February 2024, Gmail and Yahoo are implementing stricter sending requirements, aimed at reducing spam and improving user experience. In this article, discover what’s changed and why you must adapt. By understanding these changes and taking proactive steps, you can […]
Abandoned baskets can be a major source of lost revenue for online retailers. With the right approach, e-commerce businesses can turn these missed opportunities into recovered revenue, and email marketing is an effective tool for recovering some of these lost sales. In this article, discover best practices for creating a successful basket abandonment email campaign, […]
In June, Apple announced a new feature for their Mail app on iOS15 – Mail Privacy Protection. According to Apple: “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It prevents] senders from knowing when they open an email, and masks their IP address so it can’t be linked […]
Migrating to a new ESP (email sending platform) for your email marketing is a big deal. The need to move to a new system can arise for a number of reasons, but the main one we often see with clients is the need to move away from a platform that is restricting activity, to a […]
In this article, I’ll be focusing on one specific type of email campaign – the birthday email. However, if you would like to know more about how to get the most out of email marketing in 2020 (and pick up a few bonus stats that will help underpin this article), I would highly recommend that […]
When you think of the most cost-effective way of acquiring new customers and retaining existing ones, which strategy comes to mind? Running a solid PPC campaign with remarketing, dynamic and regular campaigns? Creating a strong social media presence and marketing to your audience on there? Having a robust SEO and content strategy which could boost […]
New Year’s resolution: A tradition, in which a person resolves to change an undesired trait or behaviour, to accomplish a personal goal or otherwise improve their life. It’s that time of year when the motivated masses pledge to be better, aim higher, go further – and in the world of marketing, there is always room […]
With many consumers disenchanted by the hordes of irrelevant, impersonal and ultimately lacklustre emails that flood their inbox, it’s easy to see why many emails are regarded as little more than unwanted spam. This is why it is the duty of the marketer to tailor email content and engage their subscribers with unique, personalised messages […]
