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If your users are no longer interested in what you’re emailing them, then there is a good chance they’ll end up unsubscribing from your mailing list. If you make your unsubscribe process difficult, then you are putting yourself in a position where users may hit the spam button as a quicker and easier way for […]
When you want new leads for email marketing, and you want them quick, purchasing data may seem like a good option for marketers when they are in a desperate situation. But let me tell you this – High quality email lists for sale do not exist. Tweet This I have lost count of the […]
For every £1 spent on email marketing, £44.25 is the average return on investment, with 82% of consumers opening emails from companies. This year alone there are approximately 3.6 billion email accounts, by 2016 this number will reach 4.3 billion. When email marketing is used effectively, the results can be fantastic. Which is why in […]
Times are tough for gyms in a very competitive market, so I was impressed to see The Gym using email remarketing to its full potential. Like many others I wanted to join a gym – I clearly already possess a svelte physique, but there is always room for improving your fitness right? The Gym’s offering […]
Exhibitions are a common marketing activity for most industries. They give businesses the opportunity to showcase their products and services to their target audience face-to-face. They also make it simpler for consumers by placing all their potential suppliers in one room for easy comparison. Here at Coast Digital we exhibit at numerous events, the most […]
We have an event we host internally each week here at Coast Digital called the Friday Knowledge Share. This is a concept where the whole Coast Digital team is invited to attend a presentation every Friday morning. Each team member takes their turn to host a Friday Knowledge Share session and share something of interest […]
Times are tough, marketing budgets are being squeezed, and we’re all being asked to do more with less. It’s even more essential to account for every penny spent and show the return on investment for our marketing budgets. So when I had the opportunity to speak at TFM&A this year that’s exactly where I started. […]
Times are tough, marketing budgets are being squeezed, and we’re all being asked to do more with less. It’s imperative therefore that we are able to account for every penny spent and more than ever show the return on investment for our marketing budgets. This post shows how to make your email marketing even more […]
Recognising the importance of subject lines is a key step for any email marketer. The subject line represents your opening gambit, your chance to grab the recipient’s attention and encourage them to not only open your message, but to take the time to read your email. Many believe that the subject line is the most […]
Firstly, let me say that I’m not intentionally promoting eBay (my last post being on just that), however, I was once again really impressed with their ‘Great Selection Tailored To You!’ personalised email. A couple of days ago I got one of these emails from eBay, with the subject line ‘Your personalised recommendations, eBay username!’. […]
