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Using my hotmail address as a general dumping ground for email marketing, I did my usual daily trawl last night to see if anything of interest had been sent through. As is the norm there was a message from eBay, and I half heartedly opened it (they never interest me much). I woke up a […]
Now we’re in December I’m sure it hasn’t slipped your notice that the Christmas shopping period is well and truly under way! Aside from all the usual kerfuffle, this may also have become clear due to the sheer number of marketing emails you’re seeing in your inbox, which constantly remind you of the fact. The […]
If you’re keen to expand your email marketing strategy, click-through data should be a key consideration. It provides a wealth of information to help you understand what customers want. A basic send out isn’t enough to capitalise on the many benefits of email – it’s just the beginning. Unfortunately, many businesses don’t take advantage of […]
I was recently prompted for my view on the best time to send a marketing email and I have to admit it’s a tough one. On every course or seminar I’ve attended ‘experts’ have insisted there’s no specific or optimal time to send. But as a user, I have to disagree. B2B When I was […]
With the loss of 25 million data records by HM Revenue & Customs towards the end of 2007, there are increasing calls from the UK Information Commissioner (ICO) for a tightening of our data protection laws. With continued growth in online these issues are extremely important to anyone working in marketing & communications. Security scares […]
In this day and age you can’t go 5 minutes without spam creeping into your inbox! Luckily for us at Coast Digital we use top-of-the line spam filters which catch 90% of these emails before they get too close. But unfortunately this also means we have to fight even harder to ensure delivery of email […]
If I speak about “optimisation” people naturally assume I am talking about the practice of search engine optimisation, or “SEO” as it’s otherwise known. But optimisation should mean a whole lot more than just SEO. When considering the optimisation of your website you need to consider not only how search engines will see it but […]
Email marketing can offer a substantial amount of monthly revenue if managed correctly. Customers will regard your emails as valuable if they consider you to be a trusted source. Most B2C websites can earn this trust if the services and prices they offer are appealing. But as online retailers move and shift their prices so […]
