General

There’s clearly a growing divide between generations, especially with the constant trends highlighting the differences between Gen Z and Millennials. And it got me thinking: Are emojis still on trend? Emojis have become a staple of digital communication and, when used correctly, add colour, personality, and emotion to digital conversations—helping brands connect with audiences on […]

Marketing has seen a fair few widespread industry changes over the last decade: Mobile-first indexing Enforced HTTPS GDPR Core Web Vitals GA4 Google’s recent push to make Chrome third-party cookieless by Q4 2024 All of these changes have forced marketers to approach their disciplines slightly different, and all have been in the interest of the […]

In the fast-paced world of digital marketing, success often hinges on staying connected. From overseeing digital campaigns to analysing online performance metrics, professionals in the field are expected to be available around the clock. While this connectivity can enhance productivity and collaboration, it also comes with a downside: the risk of burnout and mental health […]

Believe it or not, I didn’t always want to be an SEO Specialist. As a teenager, I didn’t have posters of Tim Berners-Lee and John Mueller on my bedroom wall, and I didn’t ever picture myself sitting at a desk in an office. I wanted to be a musician. A guitarist and singer to be […]

You wouldn’t perform surgery without a surgeon, right? So, why would you undertake a website migration without the support of an experienced SEO specialist? With mergers and acquisition deals on the rise and companies continually looking to grow, adapt and evolve, website migrations have become a hot topic. But it’s not as simple as just […]

Do you spend much time thinking about customer onboarding? I’m guessing probably not. It’s not always top-of-mind, but it’s a really important part of a customer journey and something that can have a huge impact on customer satisfaction, organisational reputation and brand loyalty. In this blog, explore customer onboarding; what it is, how it works […]

We all love a good buzzword, right? And I’m sure we’ve all heard of digital transformation. But do we know what it is, and does it have any value? Or more importantly, is it something we should be considering? In this blog, explore what digital transformation is, its relevance, the potential benefits and if and […]

We all want the best from our marketing efforts and want to get the best performance from our digital channels and collateral. However, this isn’t always an obvious and straightforward process. We’ll all be familiar with the pressures of lack of time, budget constraints, conflicting internal agendas and sometimes a lack of consistent direction. So, […]

Ah, the three pillars of SEO. A concept anyone involved with SEO will inevitably have to explain at some point. Usually to a room of people who had no idea their day was about to become quite so confusing. However, during a recent SEO training session, we found the perfect analogy to help anyone understand […]

Clients, colleagues, friends… mum. I lied to you all. For months I’ve been hiding a deep dark secret. Back in March, I wrote a blog post for this very website, with instructions on how to submit a sitemap to Google. Only, I didn’t write it. The article was 100% AI-generated, right down to the meta […]