iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
If businesses are to grow, they need to win more customers, sales and revenue. In a demanding commercial world, we have a tendency to take figures for these three discrete factors and morph them into two-decimal-point conversions. As a result, conversion rates have become the key indicators that illustrate success rates for online campaigns. There […]
Microsoft and Yahoo have just announced that they’ll be teaming up in an effort to grab market share from Google. The deal centres on a ten-year contract, which will see Yahoo listing Bing’s organic results on its SERPs (search engine results pages), and placing adCenter ads instead of Yahoo Search Marketing (YSM) adverts. The deal […]
Even though I understood the power of Twitter for marketing, I have managed to stay away from Twitter for much longer than I had Facebook. About a month ago I gave in and signed up for my Twitter account and fortunately managed to get my full name which was pleasing. It took a while for […]
Working for an online marketing agency as successful as Elixirr Digital is very demanding, if incredibly good fun. But it’s good to have a break now and then, so we shut the offices and headed off to Henley Regatta for the day on Thursday 2nd July. It was amazing. The sun was so bright, and […]
Summertime, and it’s time to head for the sun. Preferably with minimum hassle. These days, I prefer to book my holidays online. It should be nice and easy to tap a few details into a website and be served up with a selection of packages and destinations. You’d also expect the vast holiday industry to […]
If you flick through the back pages of certain newspaper supplements, you’ll soon conclude that marketing to older people hasn’t much changed over the last few decades. That’s not to say that adverts of happy and healthy pensioners modelling stair lifts, walk-in baths, reclining armchairs, wide-fit shoes and polyester trousers don’t have their audience – […]
If the online world has become a shopper’s paradise, it’s also a crowded marketplace in which digital stores jostle for position at the top of Google’s search rankings. It’s not hard to see why the online market is booming. E-commerce companies can make the most of low-cost social marketing, target their sales with easily-obtained customer […]
A new search engine to rival Google, Yahoo and MSN, well not quite but it is a fantastic and innovative way of using different search techniques. Quintura (http://quintura.com/) uses the standard search query bar; you can type in your keyword and you are presented with a list of search results, nothing new there! These results […]
I can hear the mob down at the other end of the street. “Down with IE6! Death to IE6!” I wish. Calls for the death of IE6 have, in certain circles, been mooted almost since it was first released. That’s because Microsoft’s browser from August 2001 was prone to crashing, it was insecure which made […]
I’ve never been able to buy the first thing I see. Why? Perhaps it’s because I come from a family of researchers. Yes, we research everything before we commit to purchase, no matter how large or small, both in terms of cost and size. I used to think that Which? was the ultimate in ‘consumer […]
