iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Elixirr Digital and a small group of UK customers are currently testing the new AdWords interface. Below are some screen shots of the new AdWords system. As you will see the updated interface is quite different in style but also slick in its load time from our usage so far. Campaign Level Screen shot: Keyword […]
It’s purely a personal observation but Pizza Express seems to be doing rather well despite the downturn. I know we’re all feeling the pinch and a certain amount of economic anxiety, but last night I actually saw a long queue outside (outside!) my local branch. So what is Pizza Express doing right, that some other […]
The ubiquitous phrase for 2008 was undoubtedly ‘credit crunch’. As a nation of shopaholics the terminology is particularly significant. But what impact will the economic downturn have on our shopping behaviour in 2009 and how can marketers ensure they are ready for the changes? It’s no secret that the internet has become a bargain hunters’ […]
I’ve always hated Christmas shopping, mainly because I hate shopping in general. But throw in crowds of people walking into each other with more bags than fingers on each hand, the swift change between freezing streets and super-heated shops, and the vast array of one-month-only Christmas stores/tack-mongers and you’ve got a shopping experience on another […]
The recent American presidential election has proved a rich source of debate and not just in the realm of politics. The most expensive presidential campaign in history has confirmed digital marketing as a potent strategic tool. Obama, in my opinion should be hailed as the brand of the 2008, as that is what he sold […]
It never ceases to amaze me – the sheer audacity of businesses thinking they can get away with it. Is it because there are so many websites out there that they think they won’t get caught?! What I’m referring to is plagiarism. Whether it’s an entire website or specific areas of copy, it happens to […]
It’s all very exciting. Your website designer has finished work on your new site, you’ve gone through your final checks and the site has gone live. You realize that all those hours of hard work were worth the effort because your shiny new website is now online, ready for your colleagues, visitors and clients to […]
Where would we be without the web? Ok, ok, I know that statement’s a bit of a cliché but seriously, I still marvel at having the world more or less at my fingertips via the internet. The memory of what life was like before is all but fading away. I’ve just returned from a fantastic […]
In business a content management system-driven website is often a must. A CMS website puts the power in your hands, enabling even the most non-technical staff to keep web content fresh and up-to-date. This is incredibly important; because as far as I’m concerned a website which isn’t regularly updated is a dead website. A site […]
New research has shown that over £3bn was spent on online ad campaigns in 2007. This is a new record in terms of online and represents 16% of the total UK market. The continuing trend is for online advertising taking market share from the more traditional media such as newspapers, magazines and direct mail. It’s […]
