iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Finding new market opportunities to innovate and disrupt organisations can be extremely cost-demanding. Organisations often spend millions of dollars investigating market opportunities and then spend even more to design a solution best suited to tackle the challenge. However, there are more efficient design and research processes available, which are usually prevalent in developing countries of […]
PowerPoint. Yum. Don’t tell everyone, but I quite like PowerPoint. There, I said it. There are two main types of PowerPoint files: there are true ‘presentations’ and there are ‘reports’. Reports are often quite long with a lot of text, graphs and charts, which we can summarise to our clients on a call (but then […]
As a young (after all, 30 is the new 20!), single, millennial, Account Manager living in the modern age, it’s probably not a surprise that I’ve experienced my fair share of online dating – with varying degrees of success. I sat down intending to write a blog about my experiences within the digital marketing space, […]
Meet Amy, our newest addition to the Account Management team! With her passion for delivering innovative solutions and a sharp eye for detail, she has quickly become a valuable member of our team. We sat down with her to get the inside scoop on how she’s settling into her new role! Welcome, Amy! What attracted […]
To tender, or not to tender? That is the question! Let’s set the scene: You have a project and you want to ensure you get the best supplier at the right cost and in a fair way. Sounds great – I feel a Request For Proposal (RFP) coming! And what better way to structure […]
Google is known for constantly tweaking its algorithm to improve its search index and give users the best possible results. Many of these changes slip under the radar, but a few times a year, Google releases major updates that we all need to be aware of. These are known as Core Updates, and they have […]
We are thrilled to welcome Daniel Awomuti to our team as our new Account Manager! With tonnes of industry experience under his belt, Daniel is a digital marketing guru, and in this article, he shares his journey into digital marketing and how his background has shaped his approach to the industry. Welcome, Daniel! What […]
I recently sat down with my family to watch one of our favourite films: The Greatest Showman. And, believe it or not, it inspired me to write this very blog. As a Copywriter, I am no stranger to writing content – it’s something I do on a daily basis. But watching this film again made […]
With tonnes of experience in digital marketing under his belt, Mitch has been a great addition to our PPC team. We caught up with him to find out how he has settled into life at Coast Digital. Welcome, Mitchell! How has it been joining Coast and how does it differ from your last role? […]
When done right, multi-channel Pay Per Click (PPC) campaigns can be a great asset to your business. Advertising across multiple channels means you can reach more people, direct them to your website and increase your overall brand awareness. Alas, as with most things, there are common mistakes teams can make which affect your campaign results. […]
