iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
In late 2017 a colleague of mine introduced me to a national programme called Career Ready. This programme enables schools and colleges to help young people still in education get support and guidance from professionals in a field that is relevant to them. Mentoring isn’t something I’d thought about beforehand. After learning more about the […]
There are many ways to handle your digital marketing budget – ranging from doing nothing at all and hoping for the best, to employing a full internal team. It will probably come as no surprise that we think the best way to get the most out of your digital budget is to bring a digital […]
I remember when I interviewed for my first entry-level agency role, fresh out of sixth form and ready to start my career in one of the world’s fastest growing industries. The main appeal of said agency was the fact that it was around a 10-minute walk from my house at the time. At 17 years […]
When I was closing in on my last days of school, my friends all seemed to have clear ideas about what they wanted to do afterwards, but I found myself lacking direction and inspiration. Chef? Journalist? Astronaut? I just didn’t know. But then one day, my dad needed help promoting his new alarm clock venture […]
When it comes to marketing budgets, there’s always a push/pull between the various types of paid advertising you can undertake. In terms of how that budget is split between digital marketing and other ‘traditional’ media channels like television or print advertising, you probably won’t be surprised to read that I, a digital marketer, believe that […]
Whatever service you’re bringing someone onboard for, choosing the right digital marketing agency can sometimes feel overwhelming – when you’ve got performance guarantees and slick pitches flying in from every direction, how do you differentiate between them and work out who’s really going to deliver the goods? In this article, we’re going to equip you […]
Sometimes the most challenging thing in marketing is keeping the good ideas coming. Sometimes, having a good idea on demand is more challenging than it sounds. Whether it’s coming up with a hook for your next campaign, working out the gritty details of your marketing strategy, or trying to get a spreadsheet to do that […]
As an Account Manager here at Coast Digital, communication is the most important part of my job. But in the fast-paced, tech-driven world we live in, I often find myself juggling a staggering amount of conversations on countless different devices at any given time. Although communication is key to everything we do, I’ll readily admit […]
What makes social media apps so addictive? In 2006, former Mozilla and Jawbone employee Aza Raskin invented the infinite scroll; this feature is now used on almost all social media apps and allows users to endlessly scroll through content. However, this kind of behaviour is extremely habit forming and keeps users looking at their phones […]
In a digital world, with all the innovative methods available to reach potential customers, the telephone is still an effective way of introducing a product or service to your audience. It is important to have a diverse marketing blend, each member of your potential audience makes buying decisions differently, therefore you need to implement a […]
