General

I’ve been reading all of these recent 2012 predictions and I’ve been inspired to have a go myself. One month in to the New Year, I think 2012 is shaping up to look like one of the most interesting years in online marketing for some time. I’ve split my predictions in to: •  the good […]

Discovery. It’s how we get to know you. To build a coherent strategy behind the project we’re going to conduct we need to understand you and your business. A well prepared and organised workshop places responsibilities on Coast Digital, as well as the client. The most successful Discovery workshops are about expansive thinking and are […]

By far the most important stage in our project lifecycle is Initiation. It’s also, unfortunately, not sexy. We really do understand the areas of digital that get people passionate are the creative and the ‘expansive thinking’ workshops on required functionality. They get me going as well, it’s just that before we get to those parts […]

It’s a Saturday morning and I’m going through my emails only to find yet another clever marketing angle. Being a member of Quidco, the online (or so I thought) cashback and voucher website, first I was impressed to see some time ago that they’d negotiated deals whereby as long as your credit card was registered […]

It’s a well-marketed fact that sales is the lifeblood of any business. This got me thinking, what does that make marketing? Achieving sales is an outcome and in most walks of life – take sport for example – the person delivering the outcome gets the glory. This got me thinking some more. We receive over […]

I’ve been looking at moving house recently and during my lunch time web-surf, somehow I stumbled upon the business section of the Guardian website looking at share prices. This article caught my attention – “Bank of England turns to Google to shed light on economic trends”. I am a quite a Google-fan-boy so was immediately […]

“The art/science of fitting and shaping a schedule covering multiple staff and disciplines, through a mix of account management, project management, line-management and research demands.” In one form or another I’ve managed schedules for 16 years across the telecommunications and digital industries. One thing doesn’t change regardless of industry, it’s all about people. In my […]

Someone mentioned in the office today that Radiohead was releasing their new album tomorrow. I’m not much of a Radiohead fan myself so it didn’t really phase me. Early this afternoon however, I began to see people mentioning they were downloading the new album, King of Limbs, and listening to it on Twitter & Facebook. […]

If you’re not following Stephen Fry on Twitter then there’s a chance that his latest internet venture, Pushnote, may have slipped under the radar. The 53 year old critically acclaimed actor, author and presenter announced the official launch of the innovative social platform via a tweet last Thursday (13/01) claiming that it “Makes the web […]

We’re Hiring! Front End & Web Developer Jobs at our Colchester office. We are always interested in bright, creative, innovative people, and we currently have vacancies in the team for the following roles; Front End Developer Web Developer If you’re interested, contact hr @ elixirrdigital.com with a CV. These roles are based in Colchester, Essex, […]