iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
In today’s fast-paced marketing world, it’s all about capturing attention and influencing consumer behaviour. And guess what? Creating an emotional connection is how we get the job done. Gone are the days of boring logical arguments and stiff appeals. The industry has undergone a major shift towards emotional storytelling in digital marketing strategies. Why? Because […]
Calling all copywriters – pros and newbies alike. I come bearing glad tidings of great joy, an early Christmas present of sorts. My gift to you is a toolkit comprised of handy websites, software and apps that help make the work life of a copywriter (and other fellow wordsmiths) a whole lot easier. Some of […]
Let’s not beat around the bush, corporate jargon is annoying and overcomplicated – that’s a given. But could it actually be damaging your relationship with your customers and, by extension, your business? Read this rant think piece about corporate jargon and consider whether there might be a better way to communicate with your colleagues and […]
Which solution works for your global business? If you are an organisation who is active in multiple countries, the approach your brand takes to web assets in each region, will impact on the overall global digital strategy. In this blog we explore the pros and cons of creating one global website instead vs multiple localised […]
Have you met … Natalie? In part two of our Meet the Team series, we bring you the writer responsible for our own content here at Coast and the wordsmith behind some of our clients’ most successful content marketing campaigns – our Digital Copywriter of three years, Natalie Charles. Whether it’s time for you to […]
What can we learn from Threatin’s mistakes and failed attempt at earning respect? This past couple of weeks, you may have heard the name Jered Threatin, sole member and multi-instrumentalist of rock act Threatin. If you haven’t, then you’re in for a shocking read! The band embarked on an epic European tour through November called […]
One of the added benefits of my role here at Coast Digital is having the chance to speak at a variety of industry and local events. One of these recurring opportunities has involved hosting lectures at educational organisations for students from Essex University, Colchester Institute and the Essex Business School. In particular, these lectures have […]
If, like me, you have keen interest in the world of social media, it’s likely that you’ll be connected to plenty of people on Twitter and LinkedIN. But have you noticed any so-called social media or SEO ‘experts’ in your networks? Defining expertise In a fast-paced industry like digital marketing, you’re on dangerous ground if […]
We all got rather excited about this morning’s news that online marketing spend in the UK has overtaken that invested in TV advertising – for the first time ever. I was busy putting together a story about it for our news section when online marketing executive James Fairweather dropped me a line about it, cc’ing […]
For many business, it has been a tough year that has required significant sacrifices, quick-thinking and patience. If you are in business, the question on your mind will be whether 2010 will be as challenging, or whether it will create a kinder environment. Only time will tell, but if you haven’t started to plan then […]
