PPC

All digital marketing campaigns, whether you’re working with SEO, PPC, or social media are based around actionable metrics that aim to contribute to business success. With the ability to easily track metrics from a wide range of sources, it can be all too easy to fall into the trap of “vanity metrics”. But what are […]

Having been in the digital game for 8 years, I’m never usually surprised when analysing and auditing PPC accounts because, by this point, I’ve seen it all! Whether it’s the basics that are being disregarded, the housekeeping tasks that are being overlooked, split testing not being utilised, or the general overriding strategy being wrong, there […]

Google has recently announced that we will soon begin to see the phasing out of +Broad +Match +Modified (BMM) keywords. This is because phrase match will begin to incorporate the same behaviours that BMM currently has, essentially rendering BMM useless. In February 2021, the new matching behaviour will begin to roll out for both Phrase […]

Do you currently advertise on the Google Ads platform as part of your PPC efforts? If you do, chances are you are paying the “Google Stupidity Tax”, without even knowing it! It’s not your fault either; the Google Platform is built as a self-serving ad platform, making it very easy and intuitive to be able […]

With Black Friday and the Christmas period fast approaching, now is a great time to begin scaling up your ecommerce PPC activity so you can be ready for the peak in demand. To help you do that, we’re sharing our pick of the best free tools to help you improve your customers’ experience, reach new […]

In light of the COVID-19 pandemic, many of the organisations we work with have needed to change their ways of working during these unprecedented times. For most of us, working from home has become the norm, and platforms like Zoom and Microsoft Teams have become the standard way in which we interact with colleagues and […]

One of the questions that has had PPC practitioners pondering for years is Should I bother using Bing Ads? Unfortunately, there is no simple ‘yes’ or ‘no’ answer to this. However, there are a few ways you can find out whether Bing ads would be profitable for your business. Let’s start by looking at the […]

Let me start by saying I learned much more than just three things at this year’s Hero Conf London, but three key themes permeated most talks over the course of two days. “But what are those themes?” I hear you ask. Well, I shall tell you: Attribution Attribution Attribution Ok I lied straight off the […]

Automation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away from traditional campaigns which use manual bidding. Each Smart campaign variation comes with benefits, drawbacks and limitations, but they’re all being pushed by Google to pay-per-click marketers. […]

Did you know that by 2021, it’s expected that video will make up 82% of all consumer internet traffic? By then the world will reach three trillion Internet video minutes per month, which is five million years of video per month, or about one million video minutes every second. These staggering predictions from Cisco’s Visual […]