PPC

Probably one of the most common questions us Account Managers get asked by clients is: “Why would I bid on my brand terms when I’ll get the clicks through organic anyway?” Why indeed? When it comes to trimming the fat from a paid media budget, one of the first things that tends to go on […]

As I’m sure you’ve noticed, we the public have been inundated with the rise of comparison websites in recent years, whether it’s for house insurance, phone contracts or even buying a car. Google clearly spotted this trend early as they started working on Google Shopping (then Froogle) in 2002. The tool has radically evolved every […]

Last year, Google may have rebranded their advertising platform from AdWords to Google Ads, but that wasn’t the only significant change that happened in 2018 in the search marketing landscape. Although there were plenty of new features, tweaks and quality of life changes introduced in the last 12 months, I’ve identified five of the best […]

What can we learn from Threatin’s mistakes and failed attempt at earning respect? This past couple of weeks, you may have heard the name Jered Threatin, sole member and multi-instrumentalist of rock act Threatin. If you haven’t, then you’re in for a shocking read! The band embarked on an epic European tour through November called […]

On 24th July 2018, Google Ads UI changed for good and – despite being given a year to get used to the update – the need to “revert back to original AdWords” was very appealing! As an agency, we ran Friday Knowledge Shares around the updates to ensure that we as a team knew what […]

On Tuesday afternoon, Google held a keynote showcasing their latest PPC and Analytics platform innovations. Their main aim is to make us as advertisers more assertive and more successful, whilst also offering value to consumers by delivering more relevant ads and a better user experience – by the way of new tools and platform updates. […]

On the 14th of December, advertisers on either Google’s Ad Grants or Grantspro programmes were sent a rather alarming email notifying them of impending policy updates. These emails are nothing out of the norm, as Google likes to update and refine many aspects of AdWords on a fairly regular basis (their Grantspro application changes being […]

In digital marketing, knowing who your competitors are, what they are saying and where they are saying it can mean the crucial difference between succeeding and failing in search. One of our clients, Adthena, allows you to do just that with their AI driven, machine learned competitive intelligence tool! That’s why we jumped at the […]

From its origins as an online book shop in 1995 to now holding the title as the largest internet company by revenue in the world, no one can deny that Amazon has truly dominated the digital landscape. In fact with more than 353 million products available online, Amazon has now surpassed Google as the number […]

Last week Google held their annual Marketing Next Event, showcasing the latest developments in Google AdWords, Analytics and Double Click. If you haven’t had time to catch up on the latest developments, we highlight all the key developments you have missed. Accelerated Mobile Pages for Search Ads The first announcement of the day was the […]