PPC

I’ve just received an email from Google that contains the wonderful phrase ‘offline conversion tracking’, something that we’ve all been chasing for years. The reasons for my excitement; do we finally have the ability to follow the user into the sales pipeline once they’ve completed an online conversion? Can we then import that sales data […]

Today I took part in a panel debate at TFM&A 2013 with Kelvin Newman, Dan Betts and Geoff Parker to discuss the implications of Facebook’s newly announced ‘Graph Search’. Below are some of my thoughts on the topics covered during the debate. The Social Search Engine On the 15th Jan ‘13, Facebook founder and CEO Mark Zuckerberg […]

I’ve been digging through Google’s newly released tool, Tag Manager – there’s plenty of documentation online already, so there’s no need for me to repeat that. There are comprehensive posts on the topics of: All about Tag Manager Getting Started with Tag Manager Implementing Google Analytics with Tag Manager Previewing and Publishing tags It strikes me […]

People have a short attention span and lead busy lives, so if your landing page doesn’t meet their needs and direct them towards your goal quickly, you have lost them for good. So In the first 3 to 8 seconds of a visit, your landing page should be able to answer the following 3 questions. […]

The value of any PPC campaign is weighed by the quality of leads it delivers. Fundamentally, lead quality directly affects marketing ROI, and is subsequently an essential consideration within all PPC campaigns. Quality is achievable through targeting your ads and tailoring the content to your audiences, but understanding what constitutes a quality lead is equally […]

So, I’ve had my new Nexus 7 tablet for a month now, and after spending a week of that trying to get it out of the box, I’m now using is as an integral part of my every day life. My reliance on my tablet and Android phone got me thinking about whether Google now […]

Google has released a new version of AdWords Editor, version 9.8.1. Visually, nothing has changed from the older version, but AdWords Editor Version 9.8.1 comes with several exciting new features, some of which include: •  Location tabs – which lets you manage target locations •  Dynamic search ads – you can now manage dynamic search […]

Google just announced Google Analytics Premium I’ve been reading around it and trying to think a bit about the motives behind Google’s latest move; one that seems to have surprised quite a few in the industry. Just to set the scene a little, we’re talking about an annual fee of around $150,000 for the privilege […]

Throughout my tenure in digital marketing, every so often, I try to take a step back and take stock of some of the changes that we’ve seen in search and look at how they’re changing the ways in which we have to react as online marketers. Some of the more recent shifts we see have […]

New Google Analytics As you may know, Google is currently in the process of rolling out its new, “improved” Google analytics interface. I’ve had access to this for a little while now, but it wasn’t until earlier this morning that I consciously noticed myself flicking back and forth between the new interface and the old […]