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I’ve just received an email from Google that contains the wonderful phrase ‘offline conversion tracking’, something that we’ve all been chasing for years. The reasons for my excitement; do we finally have the ability to follow the user into the sales pipeline once they’ve completed an online conversion? Can we then import that sales data […]
Google seem to update their algorithm every second these days, and there’s continuous discussion in the SEO world as to whether SEO is dead, dying or still in good shape. There’s no doubt that the SEO landscape has changed enormously over the past 18 months, but with best practice and the ability to understand what […]
BrightonSEO is rapidly becoming the preeminent conference for the SEO industry in the UK and in only a few years has forged itself a place as a highly popular, respected event. BrightonSEO gives agencies, in house operatives and search marketers from all over the country the chance to share ideas in the Brighton Dome. Attending […]
It is a long shot I know, but someday I hope Google releases an algorithm update that completely changes how Link Building works. From my experience of digital marketing and more specifically SEO, Google and the SEO industry have been in an arms race, where SEOs develop a new link building tactic and Google then […]
Today I took part in a panel debate at TFM&A 2013 with Kelvin Newman, Dan Betts and Geoff Parker to discuss the implications of Facebook’s newly announced ‘Graph Search’. Below are some of my thoughts on the topics covered during the debate. The Social Search Engine On the 15th Jan ‘13, Facebook founder and CEO Mark Zuckerberg […]
Google have recently launched a tool that allows you to inform them of any links pointing to your site that you don’t trust. It’s called the Link Disavow tool and you can take a look yourself here. A Response to Negative SEO The reason that tool has been introduced is because of the growing concern […]
I’ve been digging through Google’s newly released tool, Tag Manager – there’s plenty of documentation online already, so there’s no need for me to repeat that. There are comprehensive posts on the topics of: All about Tag Manager Getting Started with Tag Manager Implementing Google Analytics with Tag Manager Previewing and Publishing tags It strikes me […]
So the big news this week is an announcement by Google regarding a new Meta keywords tag specifically for articles included in Google News. The Meta news keyword tag will work in the same format as the original Meta keyword tag, which originally was used as a signal in Google’s algorithm to determine the relevancy […]
People have a short attention span and lead busy lives, so if your landing page doesn’t meet their needs and direct them towards your goal quickly, you have lost them for good. So In the first 3 to 8 seconds of a visit, your landing page should be able to answer the following 3 questions. […]
The value of any PPC campaign is weighed by the quality of leads it delivers. Fundamentally, lead quality directly affects marketing ROI, and is subsequently an essential consideration within all PPC campaigns. Quality is achievable through targeting your ads and tailoring the content to your audiences, but understanding what constitutes a quality lead is equally […]
