iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Google Experimental Labs is currently running Google Social Search. The purpose of this tool is to bring you and your social circle closer together. I guess the end goal is that there will be nothing you don’t know about your friends, what they’ve been up to or what they’ve been saying! Google Social Search plugs […]
If you want to read a lot of misguided nonsense about SEO, then look no further than this post by Derek Powazek. Remarkable for its non-truths as well as its many oversights, it argues – unconvincingly – that search engine optimisation is not a legitimate form of marketing. Utter rubbish. The SEO community is full […]
Rupert Murdoch, the driving force behind global media conglomerate News Corp, is not a man who minces his words. So, when he accuses search engines like Google and Yahoo as being ‘content kleptomaniacs‘ at the World Media Summit, I immediately wonder what he’s got up his sleeve. This is, after all, a man who introduced […]
If, like me, you have keen interest in the world of social media, it’s likely that you’ll be connected to plenty of people on Twitter and LinkedIN. But have you noticed any so-called social media or SEO ‘experts’ in your networks? Defining expertise In a fast-paced industry like digital marketing, you’re on dangerous ground if […]
If you’re new to the world of online marketing, it’s fair to assume that sitting at the top of the natural search listings for the most competitive terms is the way to increase online revenues. Unfortunately it’s often not that simple, and achieving pole position for a generic term might not be the best way […]
We all got rather excited about this morning’s news that online marketing spend in the UK has overtaken that invested in TV advertising – for the first time ever. I was busy putting together a story about it for our news section when online marketing executive James Fairweather dropped me a line about it, cc’ing […]
On Wednesday, I spent the morning at ad:tech London, the show that bills itself as being “all about interactive marketing”. For those who didn’t make it and are interested in what they might have missed, here’s a quick run through of this first-timer’s observations. Footfall indicates a flourishing industry Unsurprisingly, the exhibition floor at Olympia […]
Yesterday Google launched a service called Sidewiki. I’m a sucker for anything new, so before I’d read more than a couple of sentences on the topic, I was downloading the Google browser toolbar with Sidewiki integrated into it. The add-on toolbar is available for Firefox 2+ or Internet Explorer 6+ and it will soon become […]
Over the last couple of months, I’ve met with nearly all of Coast Digital’s online marketing clients and reviewed each individual campaign. And if there’s a single topic that refuses to stay in its place on the agenda and forces its way into every conversation, it’s this one: content. More, more, more Although people tend […]
When I bought my iPhone a year ago, one of the first things I looked for was an application that would let me check the stats for my various blogs and websites. I don’t think I found anything to begin with, but later came across an app called myAnalytics. This post is a review of […]
