iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
If, like me, you’ve got a background in public relations — a form of promotion that’s notoriously difficult to measure by ROI — the transparency and accountability of online marketing is a very welcome breath of fresh air. Like all the members of Coast Digital’s newly formed account management team, my main focus is on […]
Over the last few months, a few members of the online marketing team have been working hard to create the perfect set of SEO recommendations for an e-commerce website. Well, we have implemented these suggestions – and now our client is reaping the rewards. The original brief was quite a daunting job, considering the size […]
Google’s continuous algorithm tweaks have hit the headlines today. The Guardian published an article about the Foundem.co.uk website and its continuous struggle to rank. The husband and wife team that run the foundem.co.uk site are said to be “baffled” as to why they’re site won’t rank. As I have said before when it comes to […]
This is more of a question than a full-blown blog post, but it’s something that’s been niggling at the back of my mind for some time. It’s this: why are some companies that are brilliant at search engine optimisation so bad at promoting their online brand in the real world? Think about it. Some firms […]
Last week Google broke the news to an eagerly-expectant crowd at the San José Convention Center that a new algo update is round the corner. This change is set to speed up the SERPs, carry more data and generally make the world a better place. For the first time, Google has jumped on the PR […]
Microsoft and Yahoo have just announced that they’ll be teaming up in an effort to grab market share from Google. The deal centres on a ten-year contract, which will see Yahoo listing Bing’s organic results on its SERPs (search engine results pages), and placing adCenter ads instead of Yahoo Search Marketing (YSM) adverts. The deal […]
Back in March 2009, Matt Cutts explained an algorithm change (which he nicknamed ‘Vince’) that would improve rankings for larger brands and authority websites. If you missed it, here’s the footage from YouTube. The algorithm change initially seemed to affect US results only, but in the last few days we have noticed this change is […]
Have you ever seen ITV’s dramatisations of the Hornblower stories? Even if you’re not a sucker for tales of naval derring-do, these yarns are exceptionally well told and filmed. And if you do like your quarterdecks bloody, your victuals salty and your Frenchmen insolent, then these are certainly the tales for you. That’s the view […]
I write a news item for this site almost every morning, but only rarely does a story make me cheer out loud. Today’s certainly did. I was trying to get to grips with what Google PageRank sculpting was all about, and why so many people were up in arms about the search engine’s revised treatment […]
It looks like Google is going to update its Adwords trademark policies again. As a few sources reported recently, Google is trialling the removal of trademarking in the US market, starting on 15th June 2009. Advertisers in the UK market can already bid on each others’ trade-names. For example, if Adidas want to bid on […]
