iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
The Adwords spider bot is used to analyse the content of advertising landing pages, which helps determine the Quality Score that Google assigns to your PPC ads. Google takes this Quality Score into account, as well as the amount of money you are willing to bid, when it determines the position of your ads. Therefore, […]
If you’re going to work in the world of pay per click (PPC), you have to get to grips with endless TLAs (three letter acronyms). Once you’ve grasped the basics, you’ll know all about CTR, CPC and CPA. But there’s one acronym that isn’t mentioned in Google’s Adwords interface, and it’s the most important of […]
One of the big online success stories of recent years has been the meteoric rise of the WordPress blogging platform. Although you can opt for a ready-hosted blog at WordPress.com, the real innovation takes place in the WordPress.org community – aficionados of the self-hosted version of the software. Because WordPress is open source, programmers from […]
Following are a list of mistakes businesses make when designing their website. The list contains some very basic search engine optimisation mistakes, but all are still common in the SME market. 1. Keyword stuffing In the early 1990’s keyword stuffing (Figure 1) your metadata would help you achieve your all important number one spot in […]
Twitter and the blogosphere have been awash with stories today about Gocompare.com being penalised by Google, with the popular comparison site seeing massive drops in rankings for their own brand term. Wild speculation across the internet suggests that a widely publicised ‘Webmaster Guideline Breaking’ linking strategy could be to blame, or simply an indexing issue […]
A new search engine to rival Google, Yahoo and MSN, well not quite but it is a fantastic and innovative way of using different search techniques. Quintura (http://quintura.com/) uses the standard search query bar; you can type in your keyword and you are presented with a list of search results, nothing new there! These results […]
The online world is maturing. Much of the jargon associated with the internet is no longer regarded as such. Instead much has passed into the collective vocabulary, becoming part of everyday conversations, particularly in the realm of social media. This evolution has even begun to affect basic spelling. For example the hyphens once associated with […]
The introduction of the Google Preview add-on in the toolbar in Firefox may be about to transform the world of natural search. In the future, click-throughs on search results may not just be based on position and relevance but on the actual appearance of the related website, now viewable via Google Preview. Currently web users […]
We’ve been using the new AdWords interface for a few weeks now. Here are a few points we’ve given as feedback to Google: MCC (My Client Centre) lists are not being organized alphabetically. Original Campaign Settings seem to be scattered around the Ad Group level now. The old layout had all scheduling, placement etc within […]
Frequently we come across sites that don’t have Google Analytics tracking code installed on 404 error pages. This simple guide will show you how valuable the information is that can be obtained simply by implementing a piece of custom tracking code, and how to interpret it. 1. Check that there’s no tracking code on the […]
