Search Marketing

Pun most definitely intended! I’ve been faced with a number of queries this week, from clients and members of the team about discount code affiliates, now the IAB have updated their best practice guidelines for discount code sites as well, so I figured I’d get my thoughts down in a blog. Discount code affiliates make […]

I’ve just got back from Technology for Marketing and Advertising 2009. Here’s a round up of some of the highs and lows from a slightly jaded online marketer’s perspective. What was interesting was how busy the show was. Olympia was really very busy. If visitor count alone were an accurate measurement of the health of […]

It’s very easy to see how effective a PPC campaign is proving to be, with conversion and e-commerce tracking metrics available in most web analytics packages on the market today. Perhaps less obvious is how to accurately track the success of an SEO campaign. This short guide will show how by using Google’s Analytics package […]

1. Heading tags 2. Meta information 3. SEO-friendly URLs 4. Unique/fresh content regularly updated/added 5. Link building strategies It’s perhaps surprising that these tips are based on some of the most basic search engine optimisation (SEO) techniques which have been around since the dawn of search. But they’re still having a huge impact, and as I’ve seen so many websites without […]

Elixirr Digital and a small group of UK customers are currently testing the new AdWords interface. Below are some screen shots of the new AdWords system. As you will see the updated interface is quite different in style but also slick in its load time from our usage so far. Campaign Level Screen shot: Keyword […]

Now I don’t get out much so I’m incredibly slow on the uptake with new things in London. However, I was in the capital the other weekend doing the tourist thing; visiting the sites, getting squashed on Oxford Street and travelling on the city’s arterial transport routes. So there I am travelling around on a […]

Google Base is a free Google service that allows you to submit content, including product feeds. If Google finds your content relevant, it may appear on some of their other services such as their Shopping search engine or Google Maps. Using Google Base to advertise your products is an excellent way to acquire new customers. […]

Last week Yahoo! Search Marketing updated its PPC gambling policy. It now accepts bids on general sports-related terms without modifiers for gambling clients. Examples include the following: (i) sports-related (e.g. “football” or “tennis”); (ii) specific sporting events (e.g. “Wimbledon” or “FA Cup”) (iii) sporting teams (e.g. “Arsenal” or “Milan versus Manchester”) In essence, prior to this change […]

Following yesterday’s update from Google about advertising online gambling, they’ve issued some further advice. To apply to advertise your online gambling aggregator site with Google AdWords, you will need to: Contact Google to create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers). Fill in the […]

Coast Digital can confirm that Google will be further lifting the restrictions on gambling-related bidding on their AdWords network. Google have confirmed to Coast Digital that gambling affiliates and comparison websites will now be able to bid on such terms as bingo, casino, poker etc. Coast Digital can confirm that this update will be in […]