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An integral part of search engine optimisation (SEO) is link building. Inbound links from other websites are viewed as votes or recommendations by the search engines. Google monitor and reward websites which have a progressing number of inbound links with better ranking in the SERPS (search engine results pages). Link building at times can be […]
The Google trademark update has been in place since the 5 May 2008. A month on I thought it would be useful to review the effects of the change. Firstly I’ll take a look at paid search (PPC) activity on Google Adwords and how it’s affected my clients. Here’s a summary my observations: As predicted, […]
After months of speculation Yahoo has sealed a deal with Google which allows them to use Adsense on their search and content network; which could be worth $800 million in revenues to Yahoo over the next 12 months. Just a few hours after showing Microsoft the door for the second time, the promiscuous search engine […]
Google have quietly introduced their new Merchant Search system. This tool is currently being tested to help find products and services matching a search, for example, secured loans. It seems Google will benefit financially as they’ll receive payment once someone has successfully sent a quote to the merchant. The interesting part of this is that […]
When I wrote about usability and writing for the web last week I focused on non-technical stuff. Today I thought I’d run through some of the more behind-the-scenes, slightly tech-y detail. As I already said, users who are reading on the web want to achieve goals and are impatient. So it’s vital that all your […]
This is something I’ve noticed over the past month and have finally found that someone has given it a name. So what is the Google peek-a-boo effect? It’s where new, targeted keywords appear occasionally in the top 5 for a search, then you search again and they’re gone. I’ve seen it in relation to a […]
“We’ve already got a website, so why do we need a blog too?” It’s becoming increasingly important to represent your brand or business with a blog in corporate cyberspace today. There are a number of benefits to be had from embracing the technology, some more obvious than others. Here’s my ‘top ten’ list of why […]
Building your search engine optimisation (SEO) strategy is a complicated process. It takes experience, time and dedication to ensure your website is found in the major search engines – it doesn’t happen overnight. If you’re considering outsourcing to support your SEO strategy, here are some things to consider when shopping around for the right online […]
From 5 May any advertiser will be able to bid on trademarked single words in the UK and Ireland. Previously companies could ask Google to protect single word trademarks. Multiple word searches have always been subject to open bidding. Many commentators – including the team here – have observed that this might be bad news […]
From the 5 May Google will stop enforcing trademark protection on all searches in the UK and Ireland. This means that advertisers are no longer restricted from bidding on trademarked terms. What does this mean to you? If you currently own a trademarked term then you will be used to your ad sitting all by […]
