iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
It has immerged this week after much speculation that Microsoft has begun offering 2 SEO packages to anyone who owns a website. This is an interesting move from the computing giant as they also own one of the 3 major search engines. The service they offer looks to be fairly comprehensive, it includes reviews of: […]
The ever-growing SEO team at Coast Digital is always keen to tell our readers of recent experiences in developing natural results for our clients. A recent case is a good example of how one business had made the mistake of applying CSS to hide text content off-page on their website. The content wasn’t necessarily put […]
This post has one essential theme for you to take on board…. People use search engines using words. Search engines find and index relevant content using words. Design and develop your website using words not images. Put words at the centre of everything you do when designing and building a website and the signs are […]
Coast Digital would like to introduce to you…Chuck the Poetic Prophet. This is a new spin on making search marketing fashionable – and we feel it does the job really well. Not only are the raps well-constructed but offer valuable insights into managing quality PPC campaigns and building new inbound links…enjoy…
In a recent video blog by Matt Cutts of Google, he talks about the use of alt text on images. He explains how helpful this is to Google, as alt text enables search engines to recognise and retrieve images and their associated content. Matt talks at length about how you should tag images to help […]
This week in the Coast Digital office, over a myriad of cups of industrial strength coffee, we’ve been discussing and dissecting an increasingly common SEO scenario – how best to manage an online presence across multiple top level domains. In this article, I’ll try to uncover some truths and dispel some of the myths associated […]
1. Remember a sitemap has a dual purpose At Coast Digital we’ve always advocated the use of website sitemaps. As a sitemap.html/.xml file has historically been the best way to inform search engine robots of all – or at least, the most important – web pages on a site. Placing a sitemap link in the […]
Ask has taken a step ahead of Google with its new search privacy tool – AskEraser – which allows users to instantly delete their search history from Ask’s servers. This is a refreshing move from Ask as concern continues to grow about the amount of data harvested by the other big players in the search […]
With Google continuing to dominate the UK paid search market, it’s interesting to reflect on how their position is bolstered by the availability of online training on AdWords and pay per click. Since 2004 Google have supported their AdWords product with free online training. Many search agencies and individuals use Google’s online training to become […]
In recent months Google AdWords have made considerable improvements to make sure you do the best you can with your ads to achieve a Quality Score. Clearer notices, guidelines and pointers all now feature prominently at Ad Group level. These recommendations shouldn’t be ignored. You should make every effort to develop your Quality Score if […]
