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Social networking giant Facebook has made most of its users’ profiles potentially open to the public. The addition of a profile search bar to the homepage of the site now allows anyone to browse users’ profiles. They don’t stop there though. Within the next month Facebook will allow search engine spiders to index their profiles, […]
Guarantee: a promise or assurance, esp. one in writing, that something is of specified quality, content, benefit, etc., or that it will perform satisfactorily for a given length of time. (source: www.dictionary.com) 99% of webmasters will have seen an email from a company saying that they can guarantee top positions in search results for your […]
In recent discussion in SEO forums there are rumours of Google dropping the PageRank tool from its toolbar. As highlighted originally on http://www.searchenginejournal.com/goodbye-google-pagerank/5465/ Google PageRank’s future is definitely under the microscope. The main reason Google are considering chopping the PageRank tool appears to be due to the incentive it presents to trade links with high […]
Anyone who works in search marketing will tell you that UK companies spend a vast amount of money on pay per click (PPC) every year due to the clearly measurable ROI and market coverage. However, according to econsultancy spending on search engine optimisation (SEO) will surpass paid search this year in the UK. Although SEO […]
Search engine marketing is set to increase by 65% this year in Europe, with over €1.4bn being spent on paid search and search engine optimisation. With the search market growing at such a rate it’s important that we set an industry standard. The Internet Advertising Bureau (IAB) have partnered with the Direct Marketing Association (DMA) to […]
After browsing a few articles on the BBC this morning, I spotted a new addition to the main template: A Bookmark With: field is now in place on every single article on the BBC’s website giving users the choice to bookmark each article at Delicious, Digg, Reddit, Facebook and StumbleUpon. This is a good move […]
For all that’s good and pure in SEO you have the white hat, for those who look towards the dark side there is the black hat. For everything else that’s uncertain it’s the grey hat. There’s no doubt that performing search engine optimisation on a website can raise lots of questions and doubts as to […]
Internet Advertising has experienced a meteoric rise in recent years and in 2006 accounted for 11.4% of the total advertising market in the UK. It has been interesting to watch the shift from traditional marketing channels to the internet. What seemed like a slow start has turned into a massive flight to online, underpinned by […]
