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Ah… The difficult third album. So far, we’ve improved the load time of your site through image optimisation and perhaps even shaved off a few bonus seconds by preloading key requests. Hopefully, you’ve already recorded faster load times, and maybe even lower bounce rates or higher rankings in search engines. However, Google Pagespeed Insights may […]
Welcome back to our series of articles that aim to offer practical tips for getting your website to pass the Core Web Vitals update that will be rolling out in May. If you missed the first part of this article, which suggested optimising your site images as a good starting point, you can find it […]
Unless you’ve been living under a rock (a perfectly understandable choice for 2020), the chances are pretty high that you’ve at least heard about Google’s Core Web Vitals update. Due to roll out in May 2021, this update seeks to encourage website owners to optimise their site for user experience. In layman’s terms, Google wants […]
If you have a business with a local audience and customer base then it’s essential to conduct local keyword research so that you can understand the ways in which your target audiences will search for you throughout different areas. Importance of keyword research for local SEO By nature, Local SEO usually comes with a certain […]
2020 may have been a tougher year than most, but we’ve had one heck of an Autumn and it has made us very excited for what’s to come! 7 award nominations, 3 award wins Back in August it was announced that we had been nominated for no less than seven of The Drum’s Recommended Agency […]
On the 1st April 2020, the UK introduced a new Digital Services Tax (DST), which may have gone a little under the radar due to COVID and the way 2020 is panning out. Although it was not specifically intended to, it is likely to affect all advertisers that use digital advertising platforms, so it is […]
Building a new website is often a big project and there are many essential processes involved; from deciding what the primary function of the site should be, to the usability of the site and of course the design. But whilst the focus is on the new site, it is crucial to consider the standing of […]
Google make changes all the time. Every month/week/day there are new changes to algorithms. Sometimes certain ranking factors get weighted more, or less. Most of the time, this is never really announced and happens behind the scenes. However, when there is an announcement (just like when Google announced BERT), it’s because Google believes people should […]
Keyword research is a vital part of any SEO strategy, which should eventually help drive traffic to your website and encourage sales of your product or service. However, not all keywords are created equal. While it can be tempting to target simple keywords with a large search volume, you may be left in a position […]
In light of the COVID-19 pandemic, many of the organisations we work with have needed to change their ways of working during these unprecedented times. For most of us, working from home has become the norm, and platforms like Zoom and Microsoft Teams have become the standard way in which we interact with colleagues and […]
