iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
Title Tag The title tag is the first HTML element search engines display to users in the search results. It’s used as a brief description for Search Engines, to understand what your webpage is all about. Google uses this tag to compare your results against competitors and uses this information when deciding where to place […]
When you think about digital marketing (particularly online advertising), the word “Google” often springs to mind. However, as the BBC would say, other search engines are available. While Google holds the largest market share within search marketing, Bing quietly powers 5.27% of online searches. Is there a hardcore group of Bing users who have chosen […]
Getting a web page or blog post to rank in search engine result pages can be hard enough to achieve, let alone getting your target audience to actually click through to your website and find out more about your product or service. However, recent research performed by Ignite Visibility suggests that there is a way […]
In the world of local search, your Google My Business profile is one of the first things that searchers see. This means that it is likely to be central to your online reputation and influence your customer experience. Key among the features of Google’s business listings is customer reviews. Recent research from My Testimonial Engine […]
One of the questions that has had PPC practitioners pondering for years is Should I bother using Bing Ads? Unfortunately, there is no simple ‘yes’ or ‘no’ answer to this. However, there are a few ways you can find out whether Bing ads would be profitable for your business. Let’s start by looking at the […]
Having an internal link strategy is not only important for your website to perform better organically, but for your users who need to find the quickest routes around your website. Internal links are a great way to encourage reading, increase rankings, and boost page authority. I’ve found a solution to help you build your own […]
Optimising your On-Page SEO doesn’t have to be problematic or time consuming, but without knowing the fundamentals, it can be difficult to understand why your content is underperforming. Thankfully there are number of methods we can use when approaching on-page. Check out these 9 easy elements to remember when optimising your site for Organic Search: […]
Local search engine optimisation (SEO) is key to the performance of any business. Utilising local SEO makes it much easier to target a local audience for your website, store front or service area. Whilst there might be a need to attract customers and clients from locations outside of the direct audience, establishing a strong local […]
Everyone should be aware that site speed is a big deal as far as Google is concerned. It even went as far as officially announcing that speed is one of their ranking factors, which lead to mobile first indexing. However, checking if your site has any speed issues has always been a bit of a […]
No, not that Bert. Google introduced BERT or the (Biodirectional Encoder Representations from Transformers) last year. To make life easier (and to save me from typing that whole phrase all the time), we will stick with BERT. So what is BERT? BERT was a breakthrough in Google’s research on Transformers (no, not the giant robots […]
